Marketing Manager
GE Capital - Bentonville, AR

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Job Number

1695787

GE is an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation.

This role is responsible for driving end-to-end management of key marketing initiatives for the Walmart Credit portfolio, including: cardholder statement marketing, email marketing and trigger/next logical purchase marketing. The Marketing Manager will oversee the channels from end-to-end by leading the creative development, execution, campaign analytics and recommendations. In addition, the Marketing Manager will oversee cardholder inventory, including plastics and card carriers.

Essential Responsibilities
GE will only employ those who are legally authorized to work in the United States. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.
This position is located in Bentonville
  • Drive end-to-end statement marketing for 5MM+ Cardholders on a monthly basis. Determine optimal marketing offers and messages for each Cardholder segment.
  • Drive statement insert strategy – work with Client and third party vendor to optimize offers to our Cardholders and optimize statement P&L/bottom line.
  • Lead and execute email marketing channel, including creative development, test & learn, launch and measurement.
  • Drive next logical purchase and trigger marketing.
  • Manage Cardholder inventory to ensure adequate marketing and legal material, e.g. plastic, carriers, statements, rewards checks.
  • Own competitive research on key retail competitors and their credit programs.
  • Track, report and analyze marketing channel performance. Develop programs to incorporate targeted communications/programs to understand overall impact.
  • Work with COEs, Client and cross functional teams to develop, test and manage financing promotions.

    Qualifications/Requirements
  • Bachelor's Degree
  • 5+ years marketing experience
  • Project mgmt experience
    YOU MUST BE ABLE TO SATISFY THE REQUIREMENTS OF SECTION 19 OF THE FEDERAL DEPOSIT INSURANCE ACT
    Eligibility Requirements
  • All applications for employment must be submitted through either www.gecareers.com (external) or the Career Opportunity System (COS-Internal) to be considered
  • You must be 18 years or older
  • You must be willing to take a drug test as part of the selection process
  • You must be willing to submit to a background investigation as part of the selection process

    Additional Eligibility Qualifications
    GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.

    Desired Characteristics
  • Direct marketing experience is desired
  • Sound understanding of GE’s business culture and management approaches, preferably gained through previous management experience within GE
  • Ability to influence and gain commitment at all organizational levels
  • High level negotiation, communication and influencing skills
  • MBA

  • Experience working with retail clients
  • Ability to handle multiple tasks/issues
  • Flexibility and willingness to go outside the job scope
  • Strong project mgmt experience with a record of delivering on time and across functions
  • Excellent verbal and written communication skills
  • Strong customer orientation

    Section 19 Job
    YOU MUST BE ABLE TO SATISFY THE REQUIREMENTS OF SECTION 19 OF THE FEDERAL DEPOSIT INSURANCE ACT.

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    At GE Capital we’re not just bankers, we’re builders. Headquartered in Norwalk Connecticut, GE Capital is one of the...