Marketing Manager
Highgate Hotels, L.P. - New York, NY

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Job Description:
The Marketing Manager is responsible for creating and
maintaining marketing strategies to meet objectives and
enhance the image of the hotel. They will evaluate
customer feedback, market conditions, and competitor
information, to implement marketing strategies. The
Marketing Manager helps coordinate and execute all
marketing, advertising, promotional activities and
social media campaigns.

Education & Experience:
·
  • Minimum of 1 to 3 years’ experience in Marketing and
Communications (hospitality industry experience
essential)
  • Demonstrated ability to develop and implement
successful marketing strategies for individual
hotels, including ROI / KPI metrics
  • Strong presentation and communications skills,
proficiency with programs such as, Photoshop, Adobe
Illustrator, Premiere, After Affects, etc.
  • Demonstrated ability to develop and maintain
relationships with external and internal contacts
(i.e. General Manager, Director of Sales and
Director of Revenue Leaders, Regional Team, Media
Representatives, Public Relations firms)
  • Strong Creative Mind
  • Ability to organize exclusive events to the
  • Knowledge of social media marketing and content
creation in programs such as Shortstack, Offerpop,
Hootsuite, Wordpress, etc.
  • Ability to deliver strong print and collateral
marketing materials
  • Ability to work proficiently quickly in a
high-pressure & fast paced environmen
  • Exceptional with details and follow up
Job Requirements:General Requirements:
·
  • Maintain a warm and friendly demeanor at all times.
  • Must be able to effectively communicate both
verbally and written, with all level of employees
and guests in an attentive, friendly, courteous and
service oriented manner.
  • Must be able to multitask and prioritize
departmental functions to meet deadlines.
  • Maintain regular attendance in compliance with
Highgate Hotel Standards, as required by scheduling,
which will vary according to the needs of the hotel.
  • Maintain high standards of personal appearance and
grooming.
  • Comply with Highgate Hotel Standards and regulations
to encourage safe and efficient hotel operations.
  • Maximize efforts towards productivity, identify
problem areas and assist in implementing solutions.
  • Must be effective in handling problems, including
anticipating, preventing, identifying and solving
problems as necessary.
  • Must be able to understand and evaluate complex
information, data, etc. from various sources to meet
appropriate objectives.
  • Must be able to maintain confidentiality of
information.
  • Perform other duties as requested by management.
Fundamental Requirements:
  • Manage the brand agencies for additional collateral
design, printing and any other promotional
requirements
  • Organize special events that will generate great
press and PR
  • Research and identify co-marketing companies that
will complement the hotel brand and institute
programs or events that will generate buzz
  • Create and curate unique lifestyle programming in
coordination with the hotel operations team that can
then be used in PR articles and social media
activity
  • Manage the PR agencies on a daily basis, ensuring
objectives, strategies and road maps are executed in
a timely manner
  • Monitor in hotel Marketing and Brand Standards to
ensure compliance
  • Co-ordinate with Director of Revenue integrating
branding efforts to e-Marketing and paid on-line
advertising strategies (i.e. PPC keyword
submissions, e-Blasts, e-Brochures/modules,
e-Proposals) throughout all other communication
vehicles (social media, PR, blog content, direct
mail, etc.)?
  • Support website blogs and manage the content
strategy in conjunction with Director of Revenue
  • Develop relevant promotions and packages as a result
of PR and other marketing initiatives
  • Manage marketing plans i.e. advertising (off line)
and co-ordinate on online marketing activity if
required with Director of Sales & Marketing and
Director of Revenue
  • Assist with the development of marketing budgets
  • Oversee hotel photo shoots and manage photo
libraries
  • Develop and implement property marketing partnership
opportunities and continuously focus on marketing
initiatives to create customer loyalty and increase
market share
  • Manage on online reputation management and messaging
on 3rd party sites to ensure communications are as
per the brand and drive online content social media
opportunities
  • Provide support in strategic planning, market
research, presentation development and any other
additional requests as per Senior Management
  • Create monthly reports to track the success of
campaigns
  • Create all branded presentation documents, ensuring
they are in the appropriate brand format

Physical requirements:
Flexible and long hours sometimes required.
Light work - Exerting up to 20 pounds of force
occasionally, and/or up to 10 pounds of force frequently
or constantly to lift, carry, push, pull or otherwise
move objects.

Highgate Hotels, L.P. - 7 months ago - save job - block
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