Marketing Manager
Howard Hughes Corporation - New Orleans, LA

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Job Description:
The Marketing Manager is responsible for leading the development and implementation of the marketing / communications initiatives necessary to achieve the property’s goals.

· Strategic Planning and Execution – Works with the entire management team and corporate marketing team to develop a long-term strategic position for the property in response to consumer and market dynamics that differentiates it from the competition. Leads the development of the property’s annual marketing plan and budget in support of property business plan goals. Drives execution of all marketing plan programs/elements, including the localization of national programming as appropriate.
· Leasing Assistance – Supports the leasing function through participation in the leasing process, development of leasing/sales materials and ideal representation of the property to appropriate retailers (existing and potential).
· Revenue Generation/Sponsorship – Maximizes non-traditional revenue through the execution of appropriate income-generating events, promotions and activities, including gift card sales initiatives. Drives the effort for obtaining local sponsorships for mall revenues, programs and events.
· Retailer Relations and Sales Production – Establishes effective business relationships with the retailers on a local level in order to maximize the sales productivity and success of the events at the property.
· Vendor Management – Manages and coordinates the relationship with key vendors, such as advertising agencies, PR firms and e-commerce / web development companies who produce marketing efforts on behalf of the property, ensuring consistency, continuity and quality.
· Research/Results Measurement – Coordinates research activity for center (customer studies, trade area demographics, customized research initiatives, etc.) and effectively utilizes research information in the development and execution of the property’s business and marketing plans. Develops and reports appropriate measurement tools to monitor the effectiveness and overall success of various marketing efforts.
· Support/Implement social media campaigns
· Other duties as assigned

· Minimum five years experience in a marketing position; retail experience strongly preferred.
· Able to develop strategic solutions.
· Persuasion and conflict resolution skills required.
· Professional interaction with clients and vendors.
· Build positive working relationships with employees at all levels within the organization.
· Exercise sound judgment when making decisions.
· Work overtime as required.
· Able to meet deadlines as necessary.
· Effectively work with minimal supervision.
· Strong organizational skills and attention to detail.
· Exceptional communication skills, verbal and written.
· Good problem solver/creative thinker.
· “Can-do” attitude, pro-active and resourceful.
· Experience with Illustrator preferred.
· Highly proficient in MS office applications: Word, Excel, Power Point, Outlook.

· Bachelor’s Degree in Marketing, Business Administration or equivalent required.

· Typical office environment.
· Some travel may be required on a sporadic basis.