Marketing Manager
Intersections Inc. - Chantilly, VA

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Marketing Manager


        • Responsibilities:
          · Oversee the development, implementation and ongoing management of day-to-day account, program and vendor management activities.
          · Assist with the development and execution of strategic marketing plans for continued growth and enhancement of assigned products.
          · Interact with all levels and functional areas, including Fulfillment, Customer Service, Data Processing, Finance/Billing, Information Technology Group, Program Management Office (PMO) and Operations to provide hands on support in project management.
          · Develop business requirements, including detailed requirements documentation, for product enhancements and process changes.
          · Coordinate and attend meetings/conference calls with clients/vendors/internal teams to ensure projects are on target, maintain continuity, communicate program requirements and address any issues associated with the program.
          · Work closely with external vendors to ensure they adhere to client's requirements and guidelines.
          · Coordinate details of marketing campaigns as necessary, such as development of marketing matrices, test plans, telemarketing scripts, print collateral, customer correspondence, email and website content.
          · Monitor and analyze performance to ensure progress toward established goals. In addition, update daily reports for management/client's review.
          · Maintain a current and comprehensive understanding of the credit and privacy industries as well as competitive landscapes.
          Qualifications:
          · Bachelors Degree in related discipline
          · 3-5 years marketing and/or account management experience.
          · Effective cross-functional and cross-level communication skills, both written and verbal
          · Direct Response Marketing Experience
          · Leadership and organization skills
          · Occasional travel required (up to 10% per month)

        Intersections Inc - 20 months ago - save job
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