Marketing Manager
LabTech Software - Tampa, FL

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Job Description:

General Summary:

The Marketing Manager will help position LabTech Software as a thought leader and innovative company, and will help deliver successful execution on a variety of general marketing initiatives. The successful candidate will be able to both drive results and manage creative services within a fluid and fast paced environment while working collaboratively with a high-energy group of individuals.

Essential Duties and Responsibilities: *
  • Serve as lead project manager for assigned LabTech partner (customer) marketing-related projects, programs and events; coordinate project management with all other marketing personnel and LabTech Software associates. Act as project owner from assignment of the project, through execution and reporting to completion. *
  • Work directly with the Product Marketing Management (PMM), marketing team members and outside marketing resources to continually search for new creative ways of increasing response and conversion rates for all LabTech focused general lead building marketing initiatives through specific offerings. *
  • Assist the PMM in the development and management of a proactive marketing and solution add-on lead generation strategy and execution plan based on the company's business objectives for increasing sales. *
  • Work with outside marketing agencies and LabTech Software third party solution vendors to ensure smooth execution of assigned strategic and tactical programs that promote the LabTech Software brand and deliver to key Marketing objectives. *
  • Interface with internal Marketing groups (creative development, web development, digital marketing, business intelligence) to synchronize all marketing and activities with all assigned integrated marketing campaigns. *
  • Work with specific Marketing groups (creative development, web development, digital marketing) for the creation of LabTech specific digital assets (eBooks, collateral, case studies, testimonials, etc) to be used for use of inbound and outbound marketing initiatives. *
  • Manage and work directly with LabTech Software’s third party solution vendors, and specific Marketing groups (creative development, web development, digital marketing) for the creation of specific digital assets (eBooks, collateral, case studies, testimonials, etc) to be used for use of inbound and outbound marketing initiatives of third party solutions that LabTech Software offers. *
  • Stay current on digital and traditional B2B marketing tools, best practices and how other organizations and companies are using them, so that LabTech can continue to be an early adopter of these opportunities. *
  • Work closely with cross functional teams – Community (for tradeshows and sponsorships), Sales, Customer Service, Support, Product Management, Development, etc. – to serve as the Marketing project manager in the execution of all cross functional initiatives.
Knowledge, Skills, and/or Abilities Required:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. *
  • Independent, tactical and creative thinker who is a strong collaborative team player and willing to take on additional responsibilities as necessary. *
  • Superior written, editing and oral communication skills. *
  • Experience in email marketing, search engine marketing, inbound marketing and/or digital marketing tactics in the B2B segment; preferably in the IT or technology space. *
  • Highly-organized with excellent attention to details and demonstrated ability to create compelling marketing programs; possess an ability to work collaboratively against agreed upon priorities, yet make hard choices/decisions when necessary. *
  • Proven ability to engage and manage outside marketing resources such as marketing agencies, graphic and digital services agencies, freelance writers and designers. Leverage these resources to produce exceptionally effective marketing programs. *
  • Ability to be successful in a dynamic environment under deadline pressure with solid understanding of the IT industry. *
  • Self-starter who can work and learn fast and maintain a positive attitude. *
  • Candidate must have a genuine passion and interest in understanding LabTech Software partners and prospects, listening to feedback, and creating new ways to reach similar audiences
Expected Outcomes: *
  • Learn and utilize our internal workflow management tool. *
  • Development and execution of a comprehensive list of assigned marketing initiatives. *
  • When directed, work effectively with all departments within the LabTech Software organization and the LabTech Software extended partner/vendor community. *
  • Manage the outside creative resources to ensure that programs are delivered on time, on target and on budget.
Educational/Vocational/Previous Experience Recommendations: *
  • 2-3+ years of project management, marketing program development, and internal/external communications in business-to-business environment. *
  • Bachelor’s degree required in communications, marketing and/or digital marketing. MBA preferred. *
  • Proficient in use of latest versions of Microsoft Word, Excel, Outlook, and PowerPoint. Experience with HTML and/or Photoshop a plus. *
  • Significant experience developing and executing B2B marketing communications programs and events. Lead generation program development and hands-on experience with e-marketing tactics are a plus. *
  • Extensive internal corporate/client communications.
Working Conditions: *
  • Normal professional, office environment *
  • Some travel required.
Only local candidates need apply.

The statements above are intended to describe the general nature and level of work being performed by people assigned to this job. Other duties may be assigned as needed.

LabTech Software is an Equal Opportunity Employer.

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