Marketing Manager at Managed Services provider
The Woods Group - Jersey City, NJ

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We are currently seeking a Marketing Manager for our client in Jersey City. The Marketing Manager will be responsible for outbound marketing communications for B2B telecommunications line of business and inbound activity including marketing programs, collateral development and website content.

RESPONSIBILITIES
  • End-to-end responsibility for marketing campaigns including planning, management and execution
  • Creation and execution of integrated marketing campaigns comprised of online and print advertising, eDM, direct mail and telemarketing in collaboration with the marketing team and outside agencies
  • Development and deployment of email campaigns that generate and nurture qualified leads
  • Use of Marketo and Salesforce.com list segmentation, database management, lead flow management, email creation, and email campaign delivery and reporting
  • Work closely with product marketing, product management, graphic design, social media, PR and sales teams to collaborate on email, promotional, and thought leadership content
  • Create collateral materials with and for other team members including product management, product marketing and sales
  • Monitor, measure and modify campaigns based on metrics / analytics-based results
  • Develop and implement website content through Kentico CMS
  • Implement keywords and SEO best practices on website
  • Analyze website activity and adjust keywords using Google Analytics and Marketo
REQUIREMENTS
  • Marketing BS degree required, MBA a plus
  • 3-5 years of relevant marketing experience
  • B2B telecom marketing experience a must
  • Demonstrated understanding of project management process in a large, cross-functional environment to deliver work product on time
  • Outstanding writing and communications skills
  • Familiarity with online research tools to support prospect/customer segmentation and targeting
  • Understanding of persona-based marketing, targeting and segmentation
  • Superior PowerPoint, Word and Excel skills
  • Experience implementing and using marketing automation systems

The Woods Group - 17 months ago - save job - block
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About this company
The Woods Group is an executive search firm, focusing on positions in New York, New Jersey and Connecticut, as well as nationwide. We...