Marketing Manager
Mattel - New York, NY

This job posting is no longer available on Mattel. Find similar jobs:Marketing Manager jobs - Mattel jobs

The Role
The Brand Manager will work alongside the Senior Brand Manager to help drive the Mike the Knight global brand strategies, marketing plans and excellence around the world.

' Assist Senior Manager Marketing in creating global brand strategies and annual marketing plans working with global team and local partners, agents and licensees
' Work alongside Senior Brand Manager, regional business and category teams to devise marketing plans including a mix of media to drive brand awareness, engagement and loyalty across all brand products and experiences
' Ensure that all plans and execution are 'best in class' and make excellent use of global assets
' Help evaluate how to maximize and grow the brands (licensing, new business, etc.) around the world
' Have a thorough knowledge of key trends, brands and competitors' performance in all markets
' Work with other HiT global brand teams to share plans and learn of global 'best practice' in other regions
' Monitor strategies, brand health and local activity
' Help prepare budgets, forecasts and monthly brand reports
' Ensure all messages, communications, experiences and products are true to the brands, optimal and efficient
' Write and brief in creative and other projects to relevant teams
' Champion brand presence in social media and help devise digital marketing strategies
' Help facilitate information and asset flow between teams
' Attend meetings as relevant
' Manage a team of 1 brand assistant

The ideal candidate will possess the following knowledge, skills and abilities:
' Bachelor's Degree or equivalent; MBA preferred
' 7+ years of brand marketing experience (or 5 years of experience with a Master's Degree)
' Emphasis in children's brand marketing a strong plus
' Proactive, self-starter with the ability to think globally
' Organized, disciplined and a strong team player
' Flexible and collaborative
' Professional demeanor with the ability to work effectively under pressure and within deadlines
' Outstanding written and oral communications skills
' Excellent project management skills
' Excellent interpersonal skills with the ability to build strong, collaborative relationships
' Strong leadership skills
' Passion for brands and children's entertainment

Mattel is an Affirmative Action/Equal Opportunity Employer
M/F/V/D Mattel is an Affirmative Action/Equal Opportunity Employer