Marketing Manager
Mentoring Minds - Tyler, TX

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Reports to:
Marketing Director

Job Description:
The Marketing Manager supports all facets of the integrated marketing program. This role manages a team of people and is responsible for portions of implementing and managing the day-to-day marketing activities. With a heavy focus on ensuring the integration of messaging and error free programs that drive new customer acquisition, customer retention and renewal. The Marketing Manager provides tactical leadership across multiple company-wide marketing efforts including direct response, customer communication, collateral , public relations, thought leadership and conferences and collaborates with other Marketing management to ensure seamless execution of online, website, SEO/SEM. Position requires a very hands on Manager.

Major Responsibilities:

  • Assisting in the implementation of integrated marketing programs and activities including: direct response, customer communication, social media, PR/Thought Leadership and conferences
  • Writing and editing of marketing communication.
  • Collaborate with the customer facing team and others by ensuring seamless integration of marketing activities
  • Manages a portion of the marketing towards the achievement of marketing goals consistent with company vision and values
  • Helps develop and executes strategic marketing plans to identify, acquire, cultivate, and retain high value customers
  • Support the Sales team with qualified leads, promotional materials and other customer support
  • Support the implementation of specific customer-relations programs; determining company presence at conferences, annual meetings, trade associations, and seminars.
  • Complete marketing department operational requirements by scheduling and assigning employees, following up on work results.
  • Manage a portion of the marketing team results by counseling and disciplining employees; planning, monitoring, and appraising job results.
  • Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; and participating in professional societies.

Job Specifications:

  • Bachelor’s degree or higher.
  • Much be skilled and proficient writer of marketing materials
  • Experience in K12 education preferred
  • 7-10 years experience in product-based direct response marketing with a proven track record of growth.
  • Must be data driven
  • Collaborative team player a must.
  • Effective verbal and written communicator
  • Able to manage multiple and competing priorities.
  • Some travel required

Indeed - 2 years ago - save job
About this company
A national education publisher based in Tyler, Texas. Voted one of the Best Companies to Work for in Texas in 2012 and 2013!