Marketing Manager
Omnicom Media Group - New York, NY

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In today's highly competitive and consumer centric marketplace; employing technology, data and analytics to increase growth, revenue and ROI is a must to create differentiation and stay on top. Real-time actionables are instrumental in driving results within a highly fragmented marketplace. Annalect's teams and solutions/tools are built on change and an eye to the future. Thus enabling a true partnership with clients where data, technology and analytics mean something to a client's KPIs.

Working with numerous Fortune 50 clients from all brand categories, and drawing from the vast parent company resources of Omnicom, Annalect was formed in order to further cement our position and push the envelope within the data management, technology and analytics space. With an extensive global footprint and hubs in New York, London and Singapore, Annalect brings together a talented mix of over 450 right and left brain thinkers that are pioneers in technology, digital and research. They include data scientists who have consulted across the globe, user experience experts who have produced both consumer facing and highly technical trade interfaces, PhD mathematicians with decades of combined experience, search and display planner/buyers with their pulse on the marketplace and research gurus who help bring brands to life. Annalect was created to foster a "maker community." If a client has a problem and a solution doesn't currently exist, Annalect will work to create it and add value to that client's business.

The Annalect offering is an end-to-end marketing technology solution that begins with data and ends in activation. There are several key players within each discipline that steward this process. The end result for clients is value. Job Overview: Marketing Manager As a member of the Annalect's Marketing Team, the Marketing Manager will be responsible for collaboration in creating and driving the execution of a variety of revenue generating marketing programs.

This person will work in conjunction with other members of the Solution Team (account management) to successfully drive pipeline development programs needed to support Annalect revenue objectives. These programs will include SEM, SEO, social, content syndication, online and offline media placements, email marketing, collateral material and events. In addition, the Marketing Manager will be tasked with owning the social presence for Annalect as well as ramping up internal and external publishing opportunities, inclusive of newsletters, PR and web content. Responsibilities Include: * Support execution of all marketing revenue generation programs * Monitor yearly budgets * Create analytics reports and optimize web presence * Manage marketing strategy and execution * Act as supporting interface with marketing and web property vendors * Track and report on all pipeline development metrics * Work closely with product marketing, marketing programs and sales to ensure effective closed loop marketing processes * Own social web presence * Work closely with PR to secure optimal exposure * Steward internal and external publishing calendar Required Skills: * Excellent analytical, planning and process development skills * Proven ability to work cross-functionally * High level of initiative and strong business judgment Education & Experience: * BS Degree required, MBA preferred * Experience with content publishing, POV's and thought leadership papers that drive sales and interest * Experience working with customers in a sales, consulting, or support capacity a plus * 3+ years of software product marketing experience * Partnering experience with SaaS vendors, consultancies and systems integrators * International and start-up experience preferred Annalect is an Equal Opportunity Employer

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While it might not be omnipotent, Omnicom Group can create advertising that is omnipresent. The company ranks as the world's #1...