SUMMARY: This position is responsible for collaborating and delivering the necessary product marketing information, communications, competitive intelligence and sales support to the respective banners within IESC. The banner marketing manager will develop and implement strategic marketing programs designed to drive revenue growth, customer awareness and customer retention to help manage the banners product positioning, pricing, packaging and launch, brand identity, messaging, promotions and campaigns for the banners portfolio of products and services. This position interfaces internally with marketing, pricing, vendor management, sales, and division presidents and externally with vendors and customers. The candidate selected for this position is expected to work from either Dallas, TX or Shelton, CT. ESSENTIAL DUTIES AND RESPONSIBILITIES :
Identify elements of competitive advantage, intelligence, market potential, and conduct competitive analysis.
Initiate & support primary market research effort to grow share.
Participate in business planning sessions, including contributing to strategic opportunity assessments, market readiness analysis, and marketing deliverables as part of the overall group marketing plan.
Define, develop and execute innovative, customized, "go-to-market" strategies and initiatives to identify new opportunities, support new customer acquisition, and drive share-of-wallet growth within existing customer base.
Collaborate cross-functionally to define the right marketing strategies and programs to achieve short-term and long-term business plan objectives. This may include building customer/market awareness; targeted marketing programs for specific customer accounts; launching new industry solution to specific markets; direct mail, email, and/or telemarketing campaigns to generate leads and accelerate active sales opportunities.
Align marketing campaigns by types of buyers and buying criteria, not just products and services (i.e. technical buyer, economic/financial buyer; end user buyer).
Drive high-impact, integrated, measurable marketing programs/campaigns. Campaigns should center on value-proposition based messaging and/or thought leadership messages, aimed at establishing Rexel as the leading provider of solutions for the industry.
Analyze campaign results and communicate results to help build team best practice knowledge.
Partner with corporate marketing, vendor management, pricing team, and sales to build consensus and to facilitate marketing efforts around growth programs (SOG's) and vertical markets.
Drive the planning and execution of internal and external product collateral, including printedmaterials, web content, direct marketing materials, and sales presentations specific to the respective banner.
Develop compelling value proposition and market positioning that keeps pace with the changing market needs and evolution of our customers.
Enable sales readiness by developing and maintaining sales kits including compelling value proposition statements, competitive analysis, sales presentations, product demos, brochures, fact/data sheets, elevator pitches, features/benefits message points, FAQs, and customer success stories. QUALIFICATIONS
Bachelors Degree required, preferably in Marketing
Minimum 5 years of B2B Strategic, Field Marketing experience
Demonstrated experience in developing and executing successful "go-to-market" programs
Advanced written, verbal, and presentation skills to include advanced proficiency level in Microsoft Office Suite, particularly PowerPoint and Excel.
Rexel - 21 months ago