Marketing Manager
RR Donnelley - New York, NY
Lead the marketing activities and go-to-market efforts for RR Donnelley Language Solutions in the Americas (the United States, Canada, Mexico, Brazil) as well as global projects for the Language Solutions marketing team. Specifically, to support the regional sales teams in their selling activities and coordinate the further integration of MultiCorpora in the Language Solutions marketing efforts. Reporting to the Global Marketing and Communications Manager for RR Donnelley Language Solutions and the Sales Director - Americas, the Marketing Manager - Americas will manage a range of marketing projects, including creation and update of the LS website and collateral, direct marketing and data mining, event management, advertising, social media and market research as well as various global marketing projects, to assist in the development of an appropriate sales pipeline.

Key Responsibilities

Development and execution of localized go-to-market strategy for MultiCorpora integration aligned to global go-to-market strategy

Coordination of market assessment / valuation project to understand market share and identify new areas for growth as well as penetration and adjacency opportunities within current client base

To work closely with the appropriate sales or client service leads to align marketing activities with sales pipeline expectations and support revenue growth in the region

Tracking of Return-On-Investment of Americas based marketing and sales initiatives

To develop and execute direct marketing programmes aimed at various C-level stakeholders in existing clients and prospects

Development of localized marketing strategy for key industry events and exhibitions

To identify and project manage sponsorship and advertising opportunities

Driving brand recognition through the identification of opportunities for RR Donnelley to speak at key industry events and assisting in the production of presentations

To work with the Language Solutions marketing and design team to develop a compelling sales kit and demand creation collateral

To manage relationships with industry associations and market analysts

To project manage collaborative marketing activities undertaken in conjunction with RR Donnelley’s Strategic Partners

To assist the Global Marketing and Communications Manager for RR Donnelley Language Solutions and the Language Solutions marketing team in various global marketing projects

In addition to the duties and responsibilities outlined below, the person filling the role will be required to perform other duties assigned by the Global Marketing and Communications Manager for RR Donnelley Language Solutions from time to time.

In carrying out all of the above, the person filling the role shall at all times act in accordance with the company’s business strategy and in compliance with all corporate and departmental policies, procedures, and other requirements as defined in the company’s policies handbook.

Required Skills

Degree in Marketing

5+ solid marketing experience

Experience in rebranding

Marketing communications management experience in a Business to Business sector

In-depth understanding and experience of the complete marketing mix, including direct marketing, event management, sponsorship, advertising, collateral development and market research

Excellent communication and presentation skills

Strong project management skills

Ability to manage cross functional teams

Strong analytical skills – particularly regarding interpreting industry intelligence to produce compelling marketing communications and contributing to the Solution Development roadmap

Proficient user of standard desktop applications e.g. Word, Excel, and PowerPoint

Proficient user of email marketing and CRM tools

Creative thinker

Understanding of the role of marketing in a Solution Selling environment.

High attention to detail

Strong interpersonal skills

Good team player

Flexible

Focus on stakeholders

Focus on quality

Achievement oriented

Performance driven

Required Experience

RR Donnelley - 30+ days ago - save job - block
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About this company
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RR Donnelley is a global provider of integrated communications. The company works collaboratively with more than 60,000 customers worldwide...