Marketing Manager
Suddenlink - Parkersburg, WV

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Job Title: Marketing Manager Pay Grade:
Suddenlink Media East Job Code:

Under limited supervision is responsible for developing and implementing Media East marketing campaigns and strategies. Directs agencies and resources to design and implement marketing initiatives including: website, sales support materials, customer testimonials and targeted vertical marketing campaigns. Implements short-term strategies to ensure growth, retention and revenue gains and assists in the formulation of long-term goals. In some areas, this position may have additional responsibility for direct reporting employee.

Provides quality internal and external customer service surrounding the Company values
• Translates Media marketing strategies into operational objectives and plans
• Assists in the establishment of annual marketing goals and strategies.
• Prepares information and data to support the development and delivery of marketing proposals to capitalize on business marketing conditions or to maximize local sales or vertical market initiatives
• Analyzes sales and marketing activities, impact on the product line and recommends/implements revisions as necessary
• Performs in-depth analysis and industry research
• Consults with others to evaluate the impact of product, packaging and pricing adjustments
• Implements public promotions, tracks and reports on results and revises, as necessary
• Coordinates promotions with external business partners
• Support marketing and sales activities
• Performs other duties as assigned
• Ability to read, write and communicate orally
• Near vision acuity required for extensive use of PC, calculator and reference materials
• Ability to perform repetitive motions of the wrist, hands and fingers to use a PC keyboard calculator, fax and other standard office machines
• Ability to give public presentations
• Masters or Bachelor’s degree in marketing, business or related field is required
• Demonstrated knowledge of basic marketing and selling concepts
• Ability to prioritize and organize effectively
• Ability to analyze accurately with attention to detail
• Ability to work independently and with others
• Strong professional verbal and written communication skills
Specific Product Management Experience
• Minimum of five years related experience required
Minimum of 3 years previous managerial level experience in managing and creating
motivated teams
• Experience working with and developing sales and training materials for outside sales
representatives is required
• Vertical Market product development experience required
Must have specific project management, from concept to completion.
• Ability to work in climate-controlled areas
• Exposure to typical office environment
Position Requirements

About this company
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Cequel Communications, which operates through subsidiary Suddenlink, provides cable TV, high-speed Internet access, and phone...