The Marketing Manager, collaborating with the CEO, VP of Client Development and TARPs Agency of Record, will develop and implement marketing strategies and tactics to build awareness, fuel lead generation and improve client engagement.
Develop and implement TARPs marketing plan, while overseeing the marketing budget.
Maintain brand standards and proper name usage guidelines to ensure consistent messaging internally and within the broader marketplace.
Oversee the companys communication initiatives, including press releases, event announcements, white papers, industry articles, client advisories, advertising and online marketing.
Own (design, develop and deploy) the companys lead generation program through various campaign initiatives, including but not limited to webinars, eNewsletters, email and direct mail campaigns as well as tradeshow sponsorships/activates.
Track leads and registration forms for all leads using the companys CRM systems, maintaining and enhancing the lead generation program by applying changes as needed. Assign leads accordingly per the direction of the CEO.
Design, produce and/or direct all aspects of visual marketing needs, including print ads, publications, website development and marketing materials, including materials for seminars and tradeshows.
Work with the Management Team to create proper messaging for new product and program rollouts and apply to appropriate areas of marketing.
Establish and maintain a close relationship with the Research and Practices Teams, providing effective sales materials, including presentation materials, sales collateral, etc.
Manage the company website; implementing call-to-action areas to help boost lead generation (web programming knowledge not required).
Maintain the marketing calendar for all campaign/tradeshow activities, ensuring activities align with the annual marketing plan.
Maintain company calendar tracking major launch dates and deliverables.
Develop and maintain a social media presence, staying apprised of all new venues and technologies.
Owns overall responsibility and execution of internal marketing calendar and campaign.
Effectively work with internal resources and vendors.
Ability to work individually and ability to handle self-driven projects efficiently.
Conversant with writing, business procedures and email correspondences.
Excellent writing and editing skills.
Ability to establish good relations with all levels of employees.
Develop a strong knowledge of products, applicable to the industry and TARP.
Develop knowledgeable of TARPs sweet spot and proper messaging for our customers.
Time management, fixing priorities, organizing skills, attentiveness, accuracy in performance and understanding the sense of urgency.
Statistical knowledge for analyzing web and email systems and other data for suggesting quick solutions for the challenges of growing a company.
Superior presentation skills and strong spoken language for responding to questions from sales managers and clients.
Passion for the marketing research industry and career growth opportunities at TARP.
Proficient and/or knowledgeable in:
o Microsoft Office Programs: Outlook, PowerPoint, Excel, Word
o Online Delivery Platforms, Particularly WebEx/Webinar
o CRM (Customer Service Management Systems), SalesForce preferred
o Design Programs (Photoshop, Illustrator a Plus)
o Web Software / Services (Constant Contact and WordPress)
Position formally supervises: No
Position indirectly supervises: No
Job.com - 8 months ago