Marketing Manager
WM. NOBBE AND COMPANY, INC. - Waterloo, IL

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  • First and Last Name
  • Address
  • Phone Number
  • Email Address
  • Education and Experience
  • References
Job Description:

Marketing Manager

Position Specifics:

Department: Sales/Marketing
Reports to: CEO
Supervises: Marketing and Events Coordinator
Purpose:

Define, manage, and enhance the dealership image and brand in the market. Leads efforts to better understand, attract, and retain customers. Develop and manage tactical marketing strategies in order to promote the dealership products and services through targeted efforts. Attract and retain talent and effectively engage marketing department personnel.
Responsibilities:
  • Develop a brand strategy and manage the dealership’s perception in the marketplace including the development, implementation, and enhancement of the dealer brand o Implement the dealership’s marketing strategies by leveraging resources which delivers the dealership’s values, mission, and goals
  • Lead the development, communication, and assessment of tactical marketing strategies (advertising, promotions, incentives, events, etc.) that reach targeted prospects o Monitor market trends and may also utilize customer insight technologies such as CRM applications to gain deeper customer understanding
  • Define customer segments and determines how to pursue segments through targeted solutions and services required
  • Define and manage the customer experience process (customer focus groups, customer satisfaction surveys, etc.)
  • Define and manage advertise budget; develop monthly, quarterly, and annual advertising activities (t.v., radio, newspaper, internet, etc.)
  • Act as a liaison between the dealership and manufacturing marketing personnel and leverages manufacturing marketing resources
  • Ensure appropriate marketing and public relations communications for all departments
  • Manage recruiting, staffing and employee development activities for employees reporting to this position
Experience, Education, Skills and Knowledge:
  • 5+ years sales and/or marketing experience
  • Familiar with John Deere and competitive products
  • Proven ability to lead and inspire others
  • Proven ability to communicate effectively one-on-one and within a group
  • Proven ability to analyze and interpret internal and external marketing reports
  • Familiar with statistical analytic applications and market research practices preferred
  • Proven ability to be creative and innovative preferred
  • Bachelors Degree in business or marketing or equivalent experience

John Deere - 16 months ago - save job - block
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