Marketing Manager
Warnaco - New York, NY

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Warner’s, a division of Warnaco Inc., has an exciting opportunity for a talented Marketing Manager to join our team. Warner’s has always been about making women’s lives easier and more comfortable. We created the first brassiere in 1902 and have been one of the most trusted brands of intimate apparel ever since. Whether she prefers a bra with contour or stretch-to-fit shaping, boy-legs or bikinis, every woman knows Warner’s has what she wants to make her decisions easy. That’s because we design each garment for the fit, comfort and support that allow her to forget they’re even there. So she can get back to the business of life.

Primary responsibilities will include:
Craft and implement annual marketing plans with the ultimate goal of building brand equity, maximizing revenue and profitability, increasing likelihood of product success and supporting the brand strategy
Build and track annual marketing budget; lead monthly budget review meetings
Direct all creative execution (imagery, packaging, POS, advertising, etc.) for brands in partnership with the ad agency
Develop and execute unique brand promotions; track ROI
Act as the key point person for retailer execution of brand presentation including all co-op advertising and in-store collateral support
Work cross-functionally with internal partners (i.e. merchandising, design, sales) to communicate brand and product strategies and to gain tactical support of marketing programs
Ability to gather, analyze and present data on consumer behaviors, sales performance and retail trends is key. Must have capacity for innovative thinking and ability to translate findings into actionable direction for the branding, product development, distribution strategy, etc.
Identify consumer need gaps and product opportunities based on category knowledge
Recommend and execute consumer research as necessary

The ideal candidate will also possess:
Bachelors Degree
5-10 years overall Marketing experience
Experience in category sold in department stores, chain stores or mass merchants desired
Prefer direct experience in apparel, intimate apparel or soft goods
Familiarity with merchandising and product development processes as well as retail buying
Strong Microsoft Office skills including PowerPoint

Warnaco - 20 months ago - save job - block
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