Marketing Manager
YCharts - Chicago, IL

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THE COMPANY:

YCharts.com – the Financial Terminal of the Web – is quickly becoming a go-to solution for investment professionals and individual investors alike. We are a venture-funded company with offices in Chicago and New York City – the Marketing Manager position is a Chicago-based job.

Our team’s backgrounds include work and education at Google, Tribune Company, Goldman Sachs, Bear Sterns, the University of Chicago Booth School of Business and The Wall Street Journal. We are flexible with hours, vacation, dress, and career paths, but we have a passion for understanding the markets and building great products – most people work a bit on evenings or weekends just because they love what they do.

If this sounds like a good fit for you - and you meet the requirements - we strongly encourage you to apply.

THE POSITION:

YCharts processes and visualizes tons of financial data and has built elegant and easy to use tools to access that data. It will be your responsibility to make sure professionals looking for solutions to their day-to-day problems, think of YCharts first. Members of the senior team are currently carrying the responsibilities of the marketing manager role and we are excited to bring on a key person to build on these efforts and more importantly propel them forward faster. If you like being challenged, busy and pushed to prove success via data there is no better place for you!

Your day will be packed investigating opportunities, creating content, building webinars, hosting events, talking to customers (maybe even selling a bit!) and generally being on top of everything marketing here at YCharts.

The position offers an opportunity to work with amazing coworkers who are building a differentiated and compelling product. We have a great work/life balance and a casual working environment (but very professional work ethic). Compensation includes base salary, as well as 100% employer covered health, vision and dental insurance.

RESPONSIBILITIES:
  • Develop and implement marketing programs, including a channel marketing plan, to increase adoption and use of YCharts Pro within our target market.
  • Work directly with others in the organization to provide regular reporting, analysis and recommendations on performance of all marketing programs. It is imperative that data is utilized to evaluate and improve results.
  • Coordinate and actively run webinars and other programs to educate our target audience on YCharts’ products as well as other content we create.
  • Develop new collateral and sales support materials in conjunction with the sales team.
  • Support event marketing efforts, including attendance at events with the sales team and actively participating in the sale.
  • Maintain, plan and track the marketing budget.
REQUIREMENTS:
  • A bachelor's degree is required. MBA or related advanced degree would be preferred.
  • 3-7 years in responsible marketing roles, with an emphasis on understanding marketing tactics in B2B subscription businesses.
  • Operational capability, including planning, organization, metrics tracking and project management.
  • Comfort and experience with data driven, analytical decision making.
  • Familiarity with finance is essential; please see a few example interview questions below.
SAMPLE INTERVIEW QUESTIONS:

These are meant to be basic and should give you a sense if you have the foundational knowledge we are requiring for this job – face-to-face interview and on-the-job questions will tend to be more difficult. If you find yourself stumped on one or two, that’s fine. Three to five is worrisome. More than five – this probably isn’t the right position for you.
  • Classify the following as assets, liabilities or shareholder’s equity: (1) accounts payable, (2) common stock, (3) salaries payable, (4) inventory, (5) cash, (6) preferred stock, (7) Property, Plant and Equipment
  • What’s a ticker symbol, and why is it important to an investor?
  • Why would an investor look at an income statement? Balance sheet? Cash flows statement?
  • How do you determine the market capitalization of a company? What does the market cap tell you?
  • What is a PE Ratio? How would an investor use it?
  • What would an investor look for when evaluating a common stock for investment?
  • Suggest one or two ways of thinking about the riskiness of a common stock investment? How would you measure risk?
  • What are the most important business/financial/banking stories in the news recently?
  • Name a type of investment vehicle you could buy besides stocks and bonds
  • Find the most recent Annual and Quarterly Reports for McDonald’s Corp. Where would you look to find the following numbers: Revenues? Total Assets?

YCharts - 14 months ago - save job - block
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