Marketing Manager ~ Be Our Event Audience Engagement Guru
UBM Canon - Santa Monica, CA

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Marketing professionals keen to use both traditional and emerging online and social media channels to engage an audience will find a singular opportunity to display the breadth and depth of their tactical and strategic skills for UBM Canon. As our Marketing Manager in Santa Monica, your charter will be to bolster attendance at multiple tradeshow events targeting medical device manufacturers across North America. We'll rely on your creativity and budget management skills to utilize email, website traffic, collateral, PR and advertising as you attract individuals across the entire product development continuum, including design engineers, R&D personnel, quality assurance engineers and others involved in operations. Join a dynamic and nurturing worldwide organization in which you'll find collaborative team members, and management supportive of your career growth and expansion. This role is ideally suited for someone experienced with full immersion into a served market, now involved in similar event and brand management activities who's prepared to roll up their sleeves, hit the ground running and do what's necessary to maximize qualified foot traffic at eight to 10 major events a year.

UBM Canon, the leading B-to-B media company dedicated exclusively to the global $3.0 trillion advanced manufacturing sector, helps support the flow of information, commerce and innovation in such sophisticated segments as medical devices and pharmaceutical development. UBM Canon also addresses cutting-edge developments in broader areas of advanced engineering design and manufacturing, and manufacturing processes and packaging.

As one of our Santa Monica-based Marketing Managers, your first mission will be to thoroughly understand and engage our universe of current and prospective audience members. Your ability to underscore the value proposition to prospective event attendees of interacting with others face-to-face at not just a tradeshow, will not only be fundamental to your success, but also one of the key metrics by which we'll measure your success. Armed with the budgetary resources to promote each event, you and a marketing associate will work in tandem to design and execute cost-effective marketing campaigns for audience identification, insight and acquisition. In our lean environment, your role will be primarily hands-on and tactical. That said, as a star performer you can achieve and maintain a proper balance between the rote production work that must be done in a timely fashion, (the dates of our events are immutable), and the more visionary type work in which you can exploit your strategic thinking. Top candidates have exceptional interpersonal skills and an ability to persuade and motivate other departments to align with our mission. Your solid oral and written skills allow you to succinctly communicate objectives and action plans to UBM Canon colleagues and inspire them to move in the same direction. When called upon you can draft a news release, spice up a direct mailing and augment an HTML email blast. At its core, ours is a traditional events business; however, the sands are shifting under our feet as new marketing technologies emerge and we'll look to you to keep an open mind about their place in our promotional outreach.

At UBM plc, we invite you to be part of an organisation that is committed to building a diverse and inclusive culture and to being a responsible, sustainable business. UBM is proud to be an equal opportunity workplace and an affirmative action employer.

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UBM Canon

UBM Canon, the leading B-to-B media company dedicated exclusively to the global $3.0 trillion advanced manufacturing sector, helps support the flow of information, commerce and innovation in such sophisticated segments as medical devices and pharmaceutical development. UBM Canon also addresses cutting-edge developments in broader areas of advanced engineering design and manufacturing, and manufacturing processes and packaging.

Contact Phone: +310-445-4200
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UBM - 13 months ago - save job - block
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