Marketing Optimization Manager
Reply! Inc. - San Ramon, CA

This job posting is no longer available on Reply! Inc.. Find similar jobs: Marketing Optimization Manager jobs - Reply! jobs

Reply.com, the leading marketplace for locally-targeted advertising, is searching for a Marketing Optimization Manager for our San Ramon, CA office. The Marketing Optimization Manager will handle creative optimization for the entire customer acquisition funnel, and is responsible for maximizing revenue per visitor from direct response marketing efforts.

Responsibilities:
Analyze and report on conversion funnel performance, by site and sources of traffic
Pre-click marketing: analyze email and display ads' performance and optimize creative for CTR% and conversion %
Post-click marketing: use Omniture Test & Target for A/B and multivariate testing of consumer conversion funnels
eCPM: A/B test page layout to maximize the eCPM of ad revenue on SEO pages
Specs: provide wire frames and details specs for creative and web development
Design: work directly with designers to provide new variations for testing

Qualifications:
Bachelor's Degree required, MBA a strong plus
1-3 years’ experience in conversion optimization, product development or user interface design
Experience managing campaigns in Omniture Test & Target is a strong plus
A track record of driving results
Excellent written and oral communication
Strong project management skills