Marketing Print Creative Lead
BarclayCard - Delaware

This job posting is no longer available on BarclayCard. Find similar jobs:Marketing Print Creative Lead jobs - BarclayCard jobs



Primary Location



Job Type



Unposting Date


Jan 7, 2013


Mar 9, 2013


Headquartered in Wilmington, Del., Barclaycard US creates customized, co-branded credit card programs for some of the country's most successful travel, entertainment, retail, affinity and financial institutions. The business employs 1,300 associates.

Barclaycard, part of Barclays Global Retail Banking division, is a leading global payment business that helps consumers, retailers and businesses to make and accept payments flexibly, and to access short-term credit when needed.

The company is one of the pioneers of new forms of payments, and is at the forefront of developing viable contactless and mobile payment options for today and cutting edge forms of payment for the future. It also issues credit and charge cards to corporate customers and the British Government. Barclaycard partners with a wide range of organizations across the globe to offer their customers or members payment options and credit.

Barclaycard operates in the United States, Europe, Africa and the Middle and Far East.

Manage the strategy and execution of targeted direct mail & print programs including creative development, product development and execution of targeted marketing programs

Development of creative strategies and execution for miscellaneous print channels such as catalogues and POS

Develop marketing strategy & execution for Direct Mail and other Print channels (80%)

Develop comprehensive print creative strategies for co-brand partners and Barclay's branded products such as Deposits and Ring

Develop direct mail strategy for deposits recruitment

New partner launches - develop messaging & creative strategies

Extensive management of external creative agencies and work with print production vendors

Print production QA

Manage print creative budget across all cobrand partners

Creative execution includes all print channels such as mail, catalog, and point of sale as well as digital assets in support of these channels

Monitor competitive marketplace for shifts in offer & creative strategies to inform go forward plans

Actively participate in engagements with partners to act as subject matter expert in direct mail and print channels

Compliance (20%)

Maintenance and dissemination of legal libraries across all channels

Ensure targeting strategies are compliant with all regulations regarding fair lending


8+ years general advertising/marketing and financial service experience required

Strategic Marketing Acumen & experience working with co-brand partnerships essential

Technical print production expertise required

Leadership capabilities to influence internal and external partners

Polished sales skills to act as an influencer with partners and external

clients as well as internal colleagues

Extreme attention to detail

Proficient in Microsoft Office

Excellent organizational skills

Ability to multi-task and work well with vendors, partners, other bank colleagues (Legal, Mktg Ops)

Strong Oral and Written communication skills - able to provide clear direction and feedback to achieve business objectives

College degree in Marketing, Business or Finance

About this company
83 reviews
Raising the bar for global finance, Barclays ownsĀ one of Europe's largest banks, a top market-making investment bank, the top UK credit...