Marketing Program Manager
NewsCred - New York, NY

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Job Description This role will require a self-starter who can lead a variety of demand generation initiatives including: Drafting, segmenting, and launching targeted online marketing campaigns. The candidate will drive comprehensive demand generation strategy to optimize and implement new programs, tactics and processes that accelerate NewsCreds strategic and revenue goal in all aspect of Marketing.

Qualifications RESPONSIBLITIES
  • Lead nurturing sales process to drive brand awareness, lead generation and revenue
  • Develop and execute sales marketing plans to deliver maximum revenue potential
  • Identify opportunities and campaigns, coordinate with marketing and the sales team, and own projects all the way to completion
  • Develop, implement and analyze online and email marketing campaigns
  • Experience in database management to increase program and tactic effectiveness, including weekly reporting and trend analysis
  • Implement and brainstorm of new programs, tactics, and processes that will increase Newscred revenue goals
  • Leverage social networks to enhance campaign performance and nurture current prospects
  • Strong analytical capabilities. Ability to leverage data analytics for program measurement and
ROI
  • Drive and convert traffic to qualified leads

SKILLS & EXPERIENCE
  • Marketo Guru
  • Strong technical and functional knowledge of CRM.
  • Must possess a passion for learning industry-leading marketing technologies, tactics and best practices
  • Establish accountability for deadlines with all related cross functional teams involved with program development and execution
  • Leverage social networks to enhance campaign performance and nurture current prospects
  • Drive website traffic and convert traffic to qualified leads
  • Proven customer success
  • Exemplary writing and communication Skills
  • Strong Organizational skills and impeccable attention to detail
  • 2 to 3 Years experienced in online marketing communications

Education

Bachelors degree

Additional Information NewsCreds Benefits include:
  • Competitive salary
  • Equity eligibility
  • Awesome culture - passionate, driven and fun team
  • Health insurance, dental, monthly metro cards, etc
  • Flexible vacation policy
  • Opportunity for travel and conference attendance
  • Unlimited classes, books, etc

All your information will be kept confidential according to EEO guidelines.

NewsCred - 22 months ago - save job - copy to clipboard
About this company
We founded NewsCred in 2008, and this is a story of perseverance. The initial idea for NewsCred was seeded in Dhaka, Bangladesh where we...