Rivet Software is a high-energy, hard-charging, high-performance Denver-based Company that is pioneering the future of global financial communications. We empower our Clients through our innovative software for creating and analyzing interactive financial data.
Our Marketing Program Manager is a strategic thinker with a creative mindset and the ability to thrive in a fast-paced entrepreneurial environment. Utilizing a strong attention to detail, and ability to organize and manage multiple projects simultaneously, this role will leverage social networks to enhance campaign performance resulting in qualified prospects. This position is also responsible for organizing and developing content, including writing and graphic design. Our Marketing Program Manager will serve as a thought leader, sharing ideas by creating content for Rivets blog, resource center and community.
Create and manage social media strategies, including the orchestration of every detail and measurement of results
Create and manage content marketing strategies, including the orchestration of every detail and measurement of results
Develop and/or revise text for various venues, including online communities, press releases, web articles, videos, blogs, ebooks, whitepapers, guides, and prospecting scripts
Create, organize, and deploy persona and buying matrix driven content via web, social, and print.
Manage content management system (Wordpress)
Contribute to demand generation strategies - including lead nurturing, lead scoring and grading, and automation techniques
Organize and develop content, including writing and graphic design
Revenue champion for the organization
Qualifications & Skills:
Bachelors degree in Marketing Communications or related field required
Minimum of two years social media experience with B2B organizations
Established track record of developing successful working relationships with bloggers and other social press
Demonstrated ability to write professionally for varied audiences and consistently meet tight deadlines
Experience with key words and meta tags is preferred
Experience executing on a content marketing strategy including podcasts, webcasts, video, mobile and social media (LinkedIn, Facebook, Twitter, Slideshare, etc)
Working knowledge of social media monitoring tools
Familiarity with salesforce.com and marketing automation systems (Pardot) is a plus
Experience in web design and content management systems (Wordpress)
Strong communication and interpersonal skills, including excellent writing skills
Proven track record of success setting and achieving ambitious goals
Proficiency in Microsoft Office - Excel, Word, PowerPoint, Access
Rivet Software - 17 months ago