Marketing Programs Manager, Demand Generation
Guidewire Software, Inc. - Foster City, CA

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Guidewire Software provides modern core system software to P&C insurers. We are the leading vendor in our market in terms of market share and brand awareness. Our marketing organization has been instrumental to Guidewire’s success to date and will play a pivotal role in ensuring we achieve our mission of being the pre-eminent provider worldwide. We are looking for an experienced marketing manager to join our team in Foster City, CA. The Marketing Programs manager is responsible for coordinating with his/her colleagues in marketing and with sales to plan, develop, and implement marketing programs to increase awareness and pipeline for multiple product lines. The position reports to the Director, Corporate Marketing.

Responsibilities:
Manage and implement plans and strategies that generate awareness and create demand for Guidewire products

Work closely with product marketing and sales to develop new programs and supporting content to support demand generation and nurturing goals. Example programs include: Guidewire events; industry tradeshows; web seminars

Program manage integrated marketing campaigns involving execution across product marketing, creative services, and communications.

Configure Marketo marketing automation system to support campaign execution

Track effectiveness of campaigns by maintaining campaign target and actual metrics.

Project manage all aspects of executing events, from initial contract, publicity, on-site coordination, and oversee all follow-up activities related to uploading leads into Salesforce.com, and coordinating timely follow-up plans with inside sales team.

Qualifications:
3-5 years of experience of executing marketing programs, preferably for a high technology company.

Excellent project management skills, with the ability to manage multiple projects and tasks simultaneously, keeping projects on-track and on-budget.

Experience developing and maintaining project budgets.

Willingness to travel as needed to support events on-site.

Excellent communications skills with the ability to successfully drive cross-functional teams.

Excellent interpersonal skills.

Experience working with Salesforce.com, and Marketo a plus.

Guidewire Software, Inc. - 21 months ago - save job - copy to clipboard