Marketing Programs Manager
Jobvite - Burlingame, CA

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The Marketing Programs Manager has a solid understanding and experience driving measurable demand by initiating, managing, executing and optimizing marketing programs that target prospects and customers to drive qualified leads that convert to sales pipeline.

Core responsibilities include developing integrated campaigns in support of quarterly sales goals that cover tactics including but not limited to email, webinars, proprietary events, partner events, tradeshows, the Jobvite website, blogs and social media.

DUTIES AND RESPONSIBILITIES

Work with Marketing Management to understand goals and to develop an integrated overall marketing plan [including quantifiable goals] in support of these objectives.

Take full ownership of campaign development and execution including overall project management, goal setting, identifying partners/vendors, content development, communications, analysis and reporting.

Develop effective metrics, messaging, targets, channels and lead handling processes for all campaigns.

Plan and execute all aspects of large events and tradeshows productively and efficiently, utilizing industry best practices for event marketing.

Work with Marketing Operations to develop effective campaign reporting that feeds other organizational reports and the funnel paradigm.

Track, analyze and optimize campaigns, tactics and vendors.

KNOWLEDGE, SKILLS, ABILITIES

Proven track record of success in campaign, program or field marketing roles at start-ups or other small companies experiencing rapid growth.

Experience successfully running marketing campaigns yielding measurable positive results.

Strong project management skills, with a proven ability to multi-task and manage projects of varying complexities.

Excellent verbal and written communications and persuasive skills; proven ability to manage and communicate effectively across teams.

Excellent budgeting skills, with strong attention to detail and focus on results.

Organized and detail-oriented, with the ability to learn, adapt, and process new information quickly.

High level of energy, drive, enthusiasm and commitment.

KNOWLEDGE, SKILLS, ABILITIES

At least 5 years of marketing programs or related experience in enterprise software.

Daily familiarity with marketing automation tools, specifically Marketo.

Daily familiarity with CRM systems, specifically Salesforce.com

BA or BS

Jobvite - 2 years ago - save job
About this company
The Jobvite social recruiting software platform provides the most complete, advanced technologies to manage the entire range of talent...