Marketing Programs Manager
Silver Peak Systems - Santa Clara, CA

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The Marketing Programs Manager is responsible for maximizing revenues for Silver Peak products by developing and executing demand generation campaigns that result in a high volume of qualified sales opportunities. This high profile, dynamic role in a fast growing start up is a perfect fit for a creative, results-driven B2B marketer. The ideal candidate will be capable of aligning programs with strategic corporate objectives, familiar with leading-edge demand generation tactics and able to understand customer pain points in our targeted segments. Key responsibilities include developing and implementing integrated campaigns across multiple distribution channels; planning, promoting and executing events online and in the field; applying and extending online ecommerce concepts to enterprise software sales; creating and managing joint marketing programs for VARs and strategic partners.
Responsibilities

Develop and execute compelling demand generation campaigns across multiple distribution channels

Copywriting for emails, website updates, landing pages, marketing collateral, telemarketing scripts, webinars and online ads

Manage media partners to support campaign objectives

Create and drive joint GTM activities with resellers and strategic partners

Plan, promote and execute events online and in the field

Identify and enable key distribution partner sales, pre-sales, inside sales, and marketing organizations

Own, manage, track and report on budgets (including MDF) and results for all demand gen programs and events.

Coordinate with Silver Peak field, channel and product marketing teams

Education and Experience

Bachelor in technical, business or marketing

3+ years of marketing experience, with emphasis on marketing technical solutions to IT buyers

Deep understanding of marketing and sales campaign development

Working knowledge of salesforce.com and marketing automation (pref. Marketo)

Demonstrated success in driving revenue through demand gen campaigns

Strong analytical and project management skills

Exceptional writer and creative thinker

Knowledge of storage, networking and/or virtualization technologies/markets a plus

Team player, comfortable interacting and negotiating with peers as well as senior level individuals

Self-starter who can multi-task well in a fast-paced, growth driven environment.

Silver Peak Systems - 13 months ago - save job - copy to clipboard - block
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