Marketing Representative
Caterpillar - Miami, FL

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Job Number:



As a Marketing Representative you will provide support to marketing/sales support staff and consult dealers representing the various divisions of the marketing organization. You will have completed the required training and development within your division and can contribute industry knowledge and skills.

Job Duties/Assignments:
Assignments and measurement of progress will be the responsibility of the supervisor. You will be expected to contribute to the division's objectives, emphasis will be on demonstrating skills and experience in objective setting, project planning, deadline responsibility, budget and cost control as well as implementation and follow-up methods.

Represent the final work assignment phase for employees who have completed the Marketing Orientation Program and have demonstrated readiness for field placement after three or more years. You will lead meaningful work within your division supporting both field and senior staff. You will receive limited guidance and direction from the supervisor and other staff personnel in completing projects.

Demonstrate the following skills by working within various divisions:

Sales Development

  • Analyze and identify sales opportunities; develop product comparisons; review pricing practices, product improvement programs, new product information releases, competitive information releases, various communications media, etc; and make product presentations.
Marketing Support

  • Analyze company's trade advertising as seen in news service articles, publicity and product literature. Assist senior staff in advertising campaign researching and field story development, understand company trademarks, etc. Become skilled at the development and execution of dealer sales seminars regionally or in Peoria involving product, application and salesman skills. Also assist in developing and producing sales support material on product, competition, application and support programs.
Rotate through any of the above areas in your developmental phase and may be selected for special assignment at a dealer location to gain additional experience. Time in developmental assignments will vary according to your performance and opportunity to be placed into a field rep assignment.


Required Qualifications:
A marketing or engineering degree or the equivalent.

Completion of the Marketing Orientation Program or three years marketing development/product support related experience.

Desired Qualifications:
CRM Salesforce experience is preferred.

Bilingual: Fluency in both English and Spanish is desired.

Mining equipment or industry experience.

Caterpillar is proud of the role we play in building the world's infrastructure. The work we do drives progress for millions of people around the globe.

Caterpillar is an Equal Opportunity Employer.

Unposting Date


Feb 27, 2013, 12:59:59 AM

Primary Location


United States-Florida-Miami-MIAMI03-Waterford Office-Miami, FL-US



Marketing / Sales / Product Support

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