Marketing Specialist
ITW - Glenview, IL

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Core Responsibilities:
  • Analyze sales and earnings for given product lines by issuing reports, dashboards and tracking and communicating trends.
  • Monitor key economic market information related to new home construction figures and provide market analysis support to Marketing and Sales.
  • Monitor, analyze and communicate competitive activity with regards to products, pricing and promotional activity.
  • Assist market managers with new product development programs, by supporting market research efforts in the field and with third party, sorting, analyzing and communicating field research findings, and working with Engineering to coordinate and participate in field trials.
  • Support new product rollouts by assisting with forecasting volumes, market tests, sales analyses and conducting PK sessions with sales and channels.
  • Support development of collaterals and packaging. Assist in the product management of responsible product lines using 80/20 and PLS tools on a quartely basis and when reviewing the addition of new product or part numbers to the system.
  • Collaborate with Sales and Channel Management to develop and implement regional and/or national marketing programs to support Paslode Production. Assist in the execution and measurement of pricing and promotional initiatives.
  • Be an advocate for the end user by participating and contributing to Trade Focus initiatives including market and segment assessments, new product rollouts and other field related efforts to identify new opportunities for growing Paslode business.
REQUIREMENTS:
  • Bachelors Required. Degree in Business, Marketing, or comparable discipline preferred
  • 1+ years of Sales or Marketing experience preferred
  • Strong communication skills; both written and verbal required
  • Ability to work within a cross functional team
  • Strong data analysis skills specifically Excel
  • Driven, self starter
  • Project management skills
  • Experience in marketing program development preferred
  • Travel: 20-25%
Position Location: Vernon Hills, IL

ITW - 19 months ago - save job - block
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Illinois Tool Works (ITW) hammers out more than just tools, and it operates well beyond the Land of Lincoln. With operations inĀ about...