Marketing Specialist
Blue Fountain Media - New York, NY

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Blue Fountain Media is a results-driven digital agency based in NYC seeking a Marketing Specialist to create and manage comprehensive online marketing strategies and campaigns based on client goals and needs. The position requires a fair amount of creativity and analytical thought, founded on a back-bone of experience.

Responsibilities include but are not limited to:
Analyze and interpret website traffic trends for reporting

Create marketing strategies for clients in a variety of industries

Write content destined for the web as part of online marketing campaigns for clients

Implement SEO strategies and meet stated goals

Set-up and optimization of PPC campaigns

Conversion Optimization: setup and testing to increase conversion rates

Plan and implement email marketing strategies

Day-to-day management of social media accounts

Web Analytics reporting

Assist Account Directors in presenting information and results to clients

Sending bi-weekly reports to the Account Directors working with each client

Research target keywords

Identify important competitors and articulate the client's competitive strengths, and major drivers of their profits

Direct technical edits (robots.txt, sitemaps, auto-generated pages, creation of static content in order to get otherwise dynamic content indexed)

Create a content strategy

Create a link-building strategy

Outline reporting standards


Excellent communication, presentation and effective writing skills

Proven track record of performance

Ability to operate on both a strategic and tactical level

Desire to drive efficient campaign results through the use of data analysis and testing

Proactive problem solver

In depth understanding of all of the following and exceptional understanding of at least one:

Search Engine Optimization

Pay-Per-Click Marketing

Conversion Optimization

Email Marketing

Social Media Marketing