Marketing Specialist
CashStar - Portland, ME

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Role Description: Our marketing team is growing and we ’re looking for a go-getter who ’s ready to roll up his or her sleeves and make a real impact at our hot, fast-moving and fast-growing digital gifting company. If you have a passion for tech startups and a resume that ’s packed with B2B, B2C, event, social and digital marketing experience you could be the next person to join our team. We work with nearly 300 of the world ’s top retail brands including Starbucks, Gap, and Williams-Sonoma, plus technology leaders like Facebook and Apple, from our Portland, Maine headquarters. We ’re driving innovations in gifting, digital currency and mobile payments with exciting products and programs.

Learn more about what we ’re looking for and apply today. Reports To: Director Marketing Communications Key Responsibilities/Main Activities: Translate and apply the key messages of the CashStar marketing platform across a variety of channels and content formats including corporate website, newsletters, case studies, sales materials, events and conferences, industry associations and social media. Marketing Communications • Editorial calendar: Participate in creation of, and then manage implementation of, multi-channel editorial calendar • Web site: Update corporate website • Newsletter: Execute monthly email newsletters and various other email campaigns • Social: Build CashStar ’s social channels, create and distribute content, grow fans/followers and maintain high-levels of engagement Lead Generation • Events: Manage adminstration and logistical details for CashStar ’s presence at industry events Ensure lead tracking and ROI analysis Research and recommend future events • Content Marketing: Manage distribution of case studies, whitepapers, webinars Help define and manage audience segments Track and report ROI • Advertising: Manage and optimize spending and creative for digital, print, email ad campaigns (Google, LinkedIn, industry outlets) Track and report ROI Search Engine Marketing • Monitor, manage and optimize SEO campaigns to help promote retailer eGift card programs and promotions emsp; Trade Organizations • Maximize the value of CashStar ’s membership, in relevant industry associations • Manage memberships • Maintain active participation to maximize CashStar ’s visibility as a thought leader CashStar Customer Conference • Collaborate with the Marketing team to create an event that engages retailers and promotes CashStar thought leadership • Participate in content strategy and development • Execute audience generation campaign via email and potentially social channels • Track and manage registration of attendees • Maintain conference website content • Support all elements of planning and logistics Key Skills/Knowledge: • Excellent writing and communications skills • Experience in marketing communication including digital marketing, branding, advertising, public relations • Experience with content development and management with websites, blogs, email newsletters, social media, white papers, etc • Proficient with MS Word, Excel, Powerpoint and GoogleDocs. Experience with Wordpress, Photoshop, ExactTarget, and HTML a plus • Ability to collaborate effectively with internal teams, vendors and agency teams as needed Typical Experience and Qualifications: • BA degree in Communications, Marketing or English • Must be self-motivated, highly organized, excellent at mult-tasking and working in a fast-paced environment • 1-4 years marketing experience.

Retail, B2B, digital marketing

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