Marketing Specialist
DICK'S Sporting Goods - Pittsburgh, PA

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Marketing Specialist

Posting Date :
02/08/13

Location :
Pittsburgh, PA

The Marketing Specialist is responsible for the implementation of strategic marketing plans and the integration of promotions in all marketing vehicles. This position manages the entire lifecycle of marketing and in-store signage projects from inception to completion and is responsible for gathering content, the flow of information, detailed production schedules and marketing communications to various departments. The position will assist in the development of and implementation of social media strategies across social platforms and incorporate coverage of events in and outside of stores including authoring of content and participation digital content.

Effectively collaborates with cross-functional teams to plan and deliver content for successful marketing campaigns. Serves as a primary liaison between Marketing and Merchandising and understands the specific business needs in order to create ads and signage that meet established business objectives and increase traffic & sales. Leads turn-in and proofing meetings with all levels of Merchandising from Assistant Buyer to GM. Gathers and coordinates product, store services and marketing information for all marketing vehicles (including TABs, ROPs, Direct Mail, Broadcast, Email, Digital Advertising, etc.) and In-Store Signage

Manages the production lifecycle of marketing and in-store signage projects, ensuring a clear, common understanding of project timelines, milestones and expectations on delivery. Completes MRFs (Marketing Request Forms) that establish clear objectives and requirements for each project and ensures that the production and creative teams have all necessary information to begin a project. Creates detailed production schedules and monitors the progress of projects to ensure that they stay on time, on budget and that deliverables meet expectations.

Responsible for the integrity of advertised items by proofing all content for accuracy.

Manage the daily voice of the brand in social media. Respond to and engage with customers. Build and engage online audiences and communities via content development, including but not limited to: blog comments, guest blog posts, and social networking. Responsible for the execution of the social media communications strategy through calendar management, content development and relationships with internal and external partners. Attend events (as needed) for the purpose of posting real-time content to social media platforms.

Effectively communicates marketing information to Merchandising, Store Operations, Price Control and the Stores. Completes TEAM communications and signage instruction sheets so that the stores have a clear understanding of how to execute advertising and signage. Responsible for the accuracy of the Promotion Planning system which provides data for advertised items to Production, Merchandising, Price Control, Allocations and Signage. The Promotion Planning System directly feeds the POS and Price Point Signage systems.

Plans and executes the receipt message program based on key initiatives and seasons. Works with IT to execute these communications and reviews and approved all content.

Assists the Director of Marketing on additional projects as needed

Education Requirements:
Bachelor's Degree
Marketing

Additional Requirements:
3-5 years of experience

Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a specialty store environment. The Company also owns Golf Galaxy, Inc., a multi-channel golf specialty retailer, True Runner, a new running store bringing runners the best in footwear, apparel, accessories and service, e-commerce websites and catalog operations. For more information on Dick’s Sporting Goods please visit our Investor Relations page.

Pittsburgh has transformed itself into one of the best “made over towns”, evolving from steel to science, and was recently declared the “#1 Most Livable City” for the second time in the last three years! With a national average of 40% lower cost of living, Pittsburgh is also the 6th city in the U.S. for job growth. According to Business Week, Pittsburgh was the second best place to raise kids in 2008 and number #1 for relocating families in 2009. Pittsburgh is now considered to be an economic hot spot for the life sciences and biotechnology industry with about 3,200 high-tech companies. In addition, 36 colleges and universities surround the Pittsburgh area. With its low crime rate, arts and leisure, and legendary sports teams, Pittsburgh appeals to audiences of all ages. The Southside, Market Square, Station Square, Strip District, and Cultural District offer unique experiences for spending an entertaining evening with family or friends.
For additional information please visit: http://www.visitpittsburgh.com/

About this company
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See Dick's shoppers run, putt, dunk, drive, dribble -- and buy. Fast-growing Dick's Sporting Goods operates about 480 stores...