Marketing Specialist
England Logistics - Salt Lake City, UT

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DESCRIPTION

England Logistics is a leading logistics service provider based in Salt Lake City. Our team is directly responsible for all marketing, as well as supporting our sales team through market analysis and lead generation. This is a great entry-level opportunity to gain real world experience across multiple marketing and business disciplines. We are looking for a creative and energetic marketing professional to join our growing team.

DUTIES

The Marketing Operations Specialist is the channel to represent divisional requirements to the marketing department and organizational sales teams. This key support role understands the division's specific business goals and represents them in process and implementation decisions. It translates the results of marketing initiatives to inform future decisions and investment of marketing programs, and to ensure well qualified leads to feed the revenue funnel.* Assist with developing strategies and solutions for improving campaign performance* Monitor, measure, and analyze sales-focused marketing initiatives, providing relevant feedback and lessons learned* Understand sales coverage models and the impact on lead assignment rules. Maintain lead assignment rules* Build and maintain lead scoring programs that leverage explicit and implicit buyer behavior* Work with divisions to develop lead nurturing campaigns* Educate co-workers and create awareness of best practices* Educate and support sales constituents on the lead process* Any other responsibilities as assigned

QUALIFICATIONS

  • Bachelor's degree from an accredited institution or equivalent years of experience in marketing* Customer relationship management (CRM) application or sales automation experience preferably in technology and/or B2B environments using Eloqua, Salesforce.com or other CRM tools* Understanding of complex integrated marketing programs within automation tool and refinement for campaign performance optimization. Experience with campaign benchmarking and metrics* Strong technical foundation in Microsoft Office, including Word, Excel and PowerPoint* Ability to work independently and in a dynamic environment* Approachable with a successful past history of inter-departmental collaboration* Project management experience and ability to drive ideas to execution* Creative, hardworking, and detail-orientedPreferred experience: * Adobe Creative Suite (Photoshop, Flash, Premier, After Effects)* Experience in SEO, marketing automation, direct/indirect marketing* HTML and web design* Experience in the transportation industry The Marketing Operations Specialist is the channel to represent divisional requirements to the marketing department and organizational sales teams. This key support role understands the division's specific business goals and represents them in process and implementation decisions. It translates the results of marketing initiatives to inform future decisions and investment of marketing programs, and to ensure well qualified leads to feed the revenue funnel.· Assist with developing strategies and solutions for improving campaign performance· Monitor, measure, and analyze sales-focused marketing initiatives, providing relevant feedback and lessons learned· Understand sales coverage models and the impact on lead assignment rules. Maintain lead assignment rules· Build and maintain lead scoring programs that leverage explicit and implicit buyer behavior· Work with divisions to develop lead nurturing campaigns· Educate co-workers and create awareness of best practices· Educate and support sales constituents on the lead process· Any other responsibilities as assigned

England Logistics - 16 months ago - save job - block
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About this company
16 reviews
England Logistics offers a full suite of transportation and logistics services including: full truckload brokerage, dry and temperature...