The Social Media Marketing Specialist is responsible for developing, executing, communicating and maintaining clearly defined social media strategies for Life Technologies. This position is also responsible for evaluating, planning, organizing, managing, and contributing to several social media channels in an effort to achieve stated business objectives. This position reports directly to the Senior Manager for Demand Generation.
Develop compliance in the areas of content & programming, policy & governance, and community management
Manage and maintain company social media tools, provide training and education to other Social Media Specialists and coach Social Media stakeholders in the business
Communicate strategy, tactical planning and alignment with company editorial calendar
Develop how to increase the company's visibility, influence, and interaction with its target market through online social networks
Create criteria to measure the effectiveness of programs and implement improvements
Work in a team environment with Digital Marketing and other Social Media Specialists
Regularly feedback insights gained from social media monitoring into Marketing and Sales
Contribute and curate content regularly to company blog
Understand how social media strategies part of a larger integration and assist with marketing plan
Monitor conversations across social media and address important mentions in real-time through engagement, escalation, or documentation
Life Technologies - 9 months ago
Life Technologies is a global biotechnology tools company providing premier systems, consumables, and services for scientific researchers...