Marketing Specialist
LogiXML - McLean, VA

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Logi Analytics is a fast-growing dashboard and reporting software company. We’re
looking for a full-time Marketing Specialist to support our lead generation programs—particularly tradeshows, webinars, and email marketing campaigns. This role requires a passionate, proactive, and hardworking person who enjoys fast-paced environments and wants to jump in and tackle a wide variety of projects.

Responsibilities:
  • Support marketing events by promoting our participation through email and social media, researching possible speaking spots, coordinating staff registration, purchasing giveaways and shipping booth materials to the event sites
  • Assist in writing, proofreading, and producing various marketing materials, including solution briefs, case studies, slide presentations, videos, customer testimonials, and webinars
  • Process email responses to marketing campaigns, hand off urgent leads to sales reps, and upload contact lists to Eloqua and Salesforce for follow-up
  • Coordinate webinars to ensure that presenters arrive on time, resolve any technical issues, capture the recording, and upload to Youtube
  • Create and maintain a daily marketing calendar to make sure everyone knows what’s going on across all channels
  • Participate in regular marketing meetings to develop new lead generation campaigns, and assist in brainstorming themes and creating content
  • Manage the internal marketing portal and upload/update new content as needed
  • Manage the marketing inventory to ensure sales is aware of all collateral, giveaways, etc.
  • Various other marketing activities as needed

Qualifications:
  • Bachelor’sdegree in marketing, economics, or business and a solid record of academic achievement
  • Proficiency in MS Office required; experience in marketing automation (Eloqua, Marketo) and/or Adobe Creative Suite a bonus
  • Excellent written & oral communication skills, detail-oriented, highly organized,
    gets things done
  • Ability to work in a fast-paced environment, meet tight deadlines, and endure
    repetitive tasks as well as contribute to more creative projects
  • Must be an enthusiastic self-starter with a desire to improve skills and knowledge to move into a position of greater responsibility within the company

Logi Analytics - 22 months ago - save job