Marketing Specialist
MaxPoint Interactive - Morrisville, NC

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Job Description

The MaxPoint marketing department is looking for a motivated professional to join our team as a marketing specialist. In this role, you will have a hand in a variety of marketing activities, including marketing automation, CRM administration, sales collateral, social media, and the company website. The ideal candidate will be a team player with a positive attitude, an eye for detail, and a history of finding creative solutions to marketing challenges. If this sounds like you, please apply today!

Responsibilities

Regularly update the corporate website with marketing content
Ensure sales collateral, case studies, and other marketing materials are updated regularly and are accessible to staff
Maintain customer lead lists, ensuring information is correct across accounts, contacts, leads, and opportunities in Salesforce.com
Create, distribute, and track customer communications through Marketo
Manage the production of general company materials, including business cards and signage
Liaise with external vendors to develop branded materials
Provide day-to-day social media support
Maintain records of photo releases and take pictures at company events
Record invoices, track monthly expenses, and reconcile charges
Stay abreast of industry trends by regularly monitoring relevant publications
Assist the marketing department with other tasks as needed

Preferred Skills

Exceptional communication skills
Strong proofreading, grammar, and copywriting skills
Highly organized self-starter
Microsoft Office Suite, Adobe Creative Suite, and WordPress experience
Understanding of basic HTML
Familiarity with social media platforms, including Facebook, Twitter, LinkedIn, YouTube, Digg, and Delicious
Willingness to travel to industry and company-sponsored events (up to 10% travel)

Qualifications

BA/BS from an accredited university with 3 to 5 years experience working in a marketing capacity
Experience working with a technology company is a plus, but not required

What’s In It for You

MaxPoint offers a generous benefits package, including company-paid premiums for employee and family health, dental, and vision coverage; a company-contributed flexible spending account for eligible medical expenses; a 401k; paid vacation; and holidays. Additional benefits include optional employee-paid life insurance and AD&D, voluntary long-term disability, and an employee-contributed flexible spending account for eligible medical and dependent-care expenses.

About MaxPoint

MaxPoint’s retail advertising platform drives in-store traffic for retailers, brands, and multi-location business owners. The company’s Digital Zip® technology delivers the most effective and scalable hyperlocal online campaigns. MaxPoint can pinpoint qualified customers interested in purchasing a product with more precision than using traditional zip codes, ultimately offering accurate neighborhood-level targeting with national reach and local results. Founded in 2007, MaxPoint has offices in New York, Chicago, Los Angeles, Atlanta, Bentonville, Cincinnati, Austin, and Raleigh. For more information, visit www.maxpoint.com, follow us on Twitter @maxpoint_int, and subscribe to the OnPoint blog.

MaxPoint Interactive - 18 months ago - save job - block
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About this company
MaxPoint’s retail advertising platform drives in-store traffic for retailers, brands, and multi-location business owners. The...