Marketing Specialist
NBC Owned TV Stations - West Hartford, CT

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Role / Purpose:
The Marketing Specialist administers complex and/or multi-platform strategic sales and marketing campaigns.

Essential Responsibilities
  • Manage post-buy fulfillment of business development, multi-platform and/or other complex deals.
  • Handle order entry…communicating and handing off, as required, to group digital fulfillment specialist.
  • Coordinate the planning, implementation and status reporting of all phases of marketing campaigns.
  • Serve as main point of contact for all campaign related issues.
  • Interface with production, where needed, to ensure delivery of creative elements according to set timelines.
  • Identify and minimize potential problems throughout campaign and find solutions.
  • Compile and summarize campaign posts for client.
  • Create of marketing materials to be used by the sales team.
  • Write scripts and provide assistance with Commercial Production where needed.
  • Create social media projects including Facebook/Pinterest/Instagram/etc.
  • Write stories and teases for, as well as our social media platforms.

    Basic Qualifications:
  • Must be proficient in PowerPoint, Word and Excel
  • Bachelor’s degree

    Eligibility Requirements:
  • Interested candidates must submit a resume/CV through to be considered
  • Must be able to work flexible hours including weekends, holidays and overnights.
  • Must have the ability to work any of a 24 x 7 shift
  • Must be willing to work at the station in West Hartford, CT.
  • Must be willing to submit to a background investigation.
  • Must have unrestricted work authorization to work in the United States.
  • Must be 18 years or older.

    Desired Characteristics
    Desired Characteristics:
  • Proficiency in TV and/or digital sales/traffic systems
  • Previous professional experience in television production, ad sales or marketing
  • Exceptional communication, project management and presentation skills.
  • Superior organizational skills - must possess the ability to manage multiple priorities

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