Marketing Specialist
Stanford University - Palo Alto, CA

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Marketing Specialist

The Hoover Institution at Stanford University is seeking qualified candidates for the full-time position of Marketing Specialist in the Marketing and Strategic Communications office.

The Marketing Specialist reports to the Director of Marketing and Strategic Communications of the Hoover Institution. The Marketing Specialist assists the Director of Marketing and Strategic Communications in executing the Institution's marketing and communications strategy in close collaboration with key departments, with a particular focus on supporting development activities. The Specialist collaborates closely with the Director of Development and Field Development Staff as a "trusted business partner" in developing promotional materials for use in fund-raising.

DUTIES AND RESPONSIBILITIES

Execute marketing and communication programs with members of the Development team to increase reach and foster engagement with donors and prospects.

Manage the production of annual reports and the quarterly "Talk of the Tower" newsletter. Research, compose original copy, and edit a wide variety of high-level Institutional communications, including program descriptions, news releases, fundraising materials, solicitation letters, general development publications, and other documents addressed to the Institution's supporters.

Support the development of the marketing and communications strategy and assist in its implementation in the Development department and other Hoover departments.

Build and maintain knowledge of research and other scholarly activities of Hoover fellows, serving as a central resource for development staff and others. Attend and track scholar presentations, generating executive summaries, providing quotes, and collecting hand-outs and audio/visual materials.

Assist in developing innovative field staff materials for use in the cultivation of donors and prospects.

Work with Hoover field development staff to share best marketing practices, outreach techniques, and audience insights.

Develop materials to support the processes for "introduction" of new donors and for "stewardship" of existing donors.

Help promote engagement with donors with "exclusive content" generated by packaging research output and providing "exclusive content" on the Hoover website and other digital properties.

Collaborate with research (task forces and working groups) in developing and executing marketing and outreach strategies.

Create specific materials (field staff collateral, updated webpages, etc.) for use in cultivating donors for Hoover's Library and Archives.

Other duties as assigned.

QUALIFICATIONS

BA required, MBA or MA preferred; four years' experience in marketing or a related field.

Excellent listening, writing and communication skills; first-rate analytical and interpretive skills; mature judgment and discretion.

Experience working in cross-functional/departmental teams. Strong collaborative and relationship-building skills; ability to interact comfortably with important individuals.

Keen attention to detail; ability to manage multiple priorities and take initiative, and able to manage a heavy workload, work well under pressure, set priorities for multiple assignments, meet strict deadlines, and work independently or as part of a team.

Proficient in Internet web-applications, Microsoft Office applications, and Adobe Illustrator.

Stanford University - 20 months ago - save job - block
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