Marketing Coordinator
Taxware - Boston, MA

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Taxware® is the leading provider of automated-transaction tax solutions, with more than 30 years of experience in the transaction tax compliance business. Whether your business is conducted within the U.S. or around the world, Taxware has the sales, use and value-added tax solutions you need to help get it right. Taxware brings accuracy and compliance to your ERP system, custom-billing application or web store, maximizing your business’s bottom line.

Role:

The Marketing Specialist is responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and services. Develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing.

Responsibilities:

Produce campaign analytics reports as required.

Ensures that all locally-developed creative marketing materials undergo brand review and adhere to strict brand guidelines.

Assists with writing and editing of promotional literature, newsletters, direct marketing, and Internet marketing projects.

Develops opportunities to add additional value to other department initiatives including Internet Marketing, Direct Marketing, Tradeshow Development, etc.

Participates in regular strategy meetings and develops new programs and initiatives that are designed to further Taxware’s mission.

Participates in regularly occurring sales training sessions that are designed to inform and teach others in the company about marketing activities and initiatives.

Analyzes Marketing and competitive data and consolidates findings to support local and national Marketing strategy development.

Provides feedback and best practices to the Marketing team on a consistent basis.

Demonstrated success supervising and maintaining Marketing plans, programs, and initiatives that are strategic assets to the business and all clients.

Execute the day to day delivery of email marketing campaigns, e-newsletters, invitations etc.

Develop a lead nurturing program strategy and monitor ongoing campaigns.

Implement the phased roll-out of the marketing automation tool into the global and regional marketing organizations.

Monitor all processes and implement improvements to enhance marketing productivity.

Assists in theme and content development for a variety of projects.

Reviews various Marketing materials and make recommended edits.

Assists field sales staff with Marketing project requests.
  • Requires a bachelor's degree
  • 2-4 years of experience in the field or in a related area.
  • Familiar with a variety of the field's concepts, practices, and procedures.
  • Relies on experience and judgment to plan and accomplish goals.
  • A wide degree of creativity and latitude is expected

Taxware - 16 months ago - save job - block
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About this company
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Taxware, headquartered just north of Boston, is a market leading software company providing automated-transaction tax solutions, with more...