Marketing Support Specialist
Avesta Computer Services - New York, NY

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This is a fulltime job opportunity with a 150M+ global player with over 3000 employees and a wellestablished presence in the Property Casualty field The position calls for an experienced professional with a solid background and industry knowledge of PC and Subject Matter Expertise of Marketing support and lead generation campaigns and initiatives Individual will support the marketing efforts of PC Commercial lines of business for enhancing awareness of the organization and product Branding of both and generating leads for followthrough sales Commercial line Insurance includes (Auto Property General Liability Inland Marine Crime and Package Policies) Responsibilities Manage and execute the marketing plan for North America Work with the team to execute the annual marketing plan Plan and organize events and activities Manage field marketing for branding the companys product offerings in North America Execute the marketing program targeted towards branding and lead generation Manage the transition of opportunities from marketing to sales Execute the user conference Build lead generation campaigns Support the execution of marketing programs and campaigns in close conjunction with sales to drive leads for specific product and in specific segments of the market Manage participation at leading insurance events such as ACORD LOMA IASA ACLI etc Manage events marketing coordination in entirety Collaborate with sales team to create meetings with attendees manage communication related to event briefs for onsite teams at events Manage the marketing database for relevance and accuracy Leverage Online Marketing as a low cost high impact route to generate leads Manage webinars external presentations Manage telecalling agencies Manage external communications to all stakeholders Create stories leveraging the companys capabilities that would resonate with the media Leverage marketing collateral through internal and external medium Manage the corporate website QualificationsRequirements Minimum of 5+years of industry experience working in midlarge scale organization running Marketing campaigns – preferably PC insurance Solution provider 35 years of Event Planning experience in coordinating Marketing event organizers and meeting expectations of industry analysts Minimum Undergraduate Degree Preference given to a Master or MBA and Professional Industry certifications Excellent communication and presentation skills as well as time and organization skills Should be willing to travel as needed Prior exposure to products like Guidewire and service providers like IBM Accenture DuckCreek CSC or OneShield would be a plus Experience managing support vendors would be an additional plus If you feel you qualify then do apply with your credentials to manekavestacscom mailtomanekavestacscom NOTE No third party candidates please Position is for an experienced Marketing Support Specialist with knowledge of Property & Casualty (P&C) industry.