Marketing eStrategist
BGT Partners - Hallandale Beach, FL

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Marketing eStrategist

Summary

The primary goal of the Internet Marketing eStrategist will be to manage existing marketing programs, which drive site traffic, and transactions, including SEO/SEM, affiliate marketing, display, email and social media. We offer competitive benefits and a great working environment with tremendous opportunity to learn and grow. The company is growing rapidly and these positions are a result of our fast-paced growth.

Responsibilities:
  • Research and develop Internet Marketing strategies.
  • Monitor online campaigns regularly and make recommendations to improve performance metrics.
  • Keep current on the latest trends in the search marketing industry.
  • Must be proficient in Search Engine Optimization, Search Engine Marketing, Paid Search, Social Media, and Web Development/Strategy.
  • Responsible for implementing campaign spends, obtaining traffic from search engines, selecting keywords, designing ad display, text creative and landing pages.
  • Determine media buys and display campaign optimization.
  • Keyword list creation, research and forecasting, Cost per Conversion and other parameters.
  • Selecting placements for content networks paid search and media buys.
  • SEO- keyword research, content, metadata analysis and usability to improve organic search engine results for websites reviewing ranking reports and conversions.
  • Traffic analysis, click overlay analysis, click stream and content keyword effectiveness.
  • Off-page optimization, link building, pr news release syndication, international link building.
  • Social media consulting, viral messaging, blogging, linking and digital asset optimization for images, video and audio. YouTube, Twitter, Flickr, Myspace and Facebook page creation, customization, video and viral content development.
  • Maintain marketing plans to drive traffic and sales
  • Monitor daily sales and track conversions; maintain sales reports; monitor online traffic trends and sources.
  • Utilize web analytics software to make decisions on visitor data to improve retention and conversion.
  • Manage online marketing and promotional calendars, including campaigns and promotional offers.
  • Interface with IT and internal and external web developers for web development and troubleshooting.
  • Manage relationships with third party vendors for search engine marketing, affiliate marketing, retargeting services.

Needed Skills:

  • Strong analytical skills
  • BA from accredited college or university
  • Strong time management skills
  • Excellent verbal and written communication skills
  • Ability to work independently and in a team environment
  • Ability to handle multiple ongoing tasks with changing priorities
  • Insatiable desire to learn

Requirements
  • A minimum of 7-10 years E-commerce or online marketing experience.
  • Bachelor*s degree in Marketing or similar concentration
  • Significant experience in web marketing, including SEM, email programs, display ads, affiliate marketing and social media
  • Strong quantitative and analytical skills with exceptional web analytics and reporting capabilities, and the desire to delve into data
  • Web programming knowledge helpful, though not required
  • Strong financial and business acumen
  • An exceptional attitude and flexibility as well as the ability to wear many hats
  • Ability to be strategic as well as hands on
  • Creative thinker and problem solver
  • Strong communication skills
  • Good creative judgment
  • Self-motivated and a true entrepreneurial approach

BGT Partners - 14 months ago - save job - block
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