The Online Media Buyer is responsible for purchasing ad impressions on the internet involving our media placements for LowerMyBills.com and ClassesUSA.com. The role calls for extensive forecasting using various cost structures (CPM, CPC, CPA, etc.). Work on multimillion dollar budgets including campaigns with the largest publishers on the web.
We are looking for people who enjoy working with metrics, can’t get through a day without their spreadsheets and have a natural inclination for math and analytics.
Responsibilities :
Analyze online media buys to meet our volume, CPA and ROI goals
Prospect new opportunities with current or new publishers
Negotiate deals with publishers
Execute, analyze and optimize online acquisition campaigns
Analyze campaign ROI
Optimize placement and targeting of online media buys using internal ROI measurement system
Administer monthly media plan
Required Skills
3+ years of proven successful media buying/selling history showing profitable results and quarter-over-quarter contribution growth. (If selling must have experience with direct marketing clients)
2+ years of experience working for e-tailer/dot.com
Bachelor’s degree
Experience with online media buys and analysis
Managed advertising budget of at least $1M
Comfort level with using technology in marketing, including databases, project management software, web tools, etc
Knowledge of basic statistics helpful
Proficient in Microsoft Excel (specifically pivot tables)
