Media Buyer
CPL Holdings - Los Angeles, CA

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The Online Media Buyer is responsible for purchasing ad impressions on the internet involving our media placements for LowerMyBills.com and ClassesUSA.com. The role calls for extensive forecasting using various cost structures (CPM, CPC, CPA, etc.). Work on multimillion dollar budgets including campaigns with the largest publishers on the web.

We are looking for people who enjoy working with metrics, can’t get through a day without their spreadsheets and have a natural inclination for math and analytics.

Responsibilities :
Analyze online media buys to meet our volume, CPA and ROI goals

Prospect new opportunities with current or new publishers

Negotiate deals with publishers

Execute, analyze and optimize online acquisition campaigns

Analyze campaign ROI

Optimize placement and targeting of online media buys using internal ROI measurement system

Administer monthly media plan

Required Skills

3+ years of proven successful media buying/selling history showing profitable results and quarter-over-quarter contribution growth. (If selling must have experience with direct marketing clients)

2+ years of experience working for e-tailer/dot.com

Bachelor’s degree

Experience with online media buys and analysis

Managed advertising budget of at least $1M

Comfort level with using technology in marketing, including databases, project management software, web tools, etc

Knowledge of basic statistics helpful

Proficient in Microsoft Excel (specifically pivot tables)

Required Experience

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