Camping World and Good Sam is looking for a Media Buyer to join our team!
Both founded in 1966, Camping World is America’s #1 source for RVs, camping accessories, RV maintenance and repair and the Good Sam Club is the world’s largest RV owners organization with 1.3 million members offering discounts at the Club’s nationwide network of 1,700 Good Sam parks and resorts, vacation planning, roadside assistance and more to serve the outdoor enthusiast! Partnered together, Camping World and Good Sam Club offer more to those who love the RV lifestyle!
Camping World features over 10,000 quality RV parts and accessories located at over 85 Supercenters nationwide and easy online and catalog shopping as well as stocking a wide selection of new and used travel trailers and motor homes from top RV manufacturers. In addition to RV Sales, Camping World offers RV and tow vehicle service and maintenance; collision centers; detail and refurbishment centers known as the RV SPA; RV rentals, technical advice from knowledgeable experts and hard to find parts. Camping World also offers a full line of unique ancillary services through Good Sam, including emergency road service, specialized RV insurance, extended vehicle warranties, Good Sam Visa card, life & health insurance, and member discounts at RV events. Camping World is the title sponsor of the NASCAR Camping World Truck Series in addition to the Official RV and Outdoor Retailer of NASCAR.
Responsibilities for this position include:
Negotiate TV/radio/cable buys within guidelines reflecting client goals/objectives at competitive prices.
Negotiates, places, stewards, and posts media buys to reflect our clients’ marketing and advertising objectives
Perform with Account Management team on competitive, marketplace conditions, promotional opportunities, and media opportunities.
Develop and manage affiliate and online media partnerships and identify other opportunities to help promote the clients advertising campaigns.
Complete client forms for buy reports
Pull and submit reports for buy reporting
Provide appropriate stewardship of buys within acceptable timelines established for each client; including, but not limited to acceptable make-goods and discrepancy resolution.
Provide post buy delivery within acceptable tolerance; including rerates, pre-posts, post logs, monitoring and analysis of data in metered markets, and compensatory tracking.
Organizes and prioritizes workload efficiently and effectively. Meets set deadlines on a regular basis.
Acts as a market specialist, with the ability to analyze media alternatives and provide media and market information as needed on a timely basis.
2+ years successful Media Buy experience
Bachelor's degree in business, marketing, or other related field;
Ability to effectively utilize media research and reporting resources (i.e. Nielsen, Arbitron, SQAD and other relevant research products)
Can thrive in a fast pace, constantly changing environment; able to adapt to changes in client objectives, priorities or budgets while minimizing impact on project momentum
Strong negotiation, analytical and organizational skills
Ability to produce top-quality work in a fast-paced environment
Ability to prioritize multiple projects within tight deadlines.
Exceptional organizational skills and attention to detail.
Solid verbal and written communication skills.
Proficiency in Microsoft Excel
Keyword: "media buyer", media, buyer, tv, radio, print, stewardship, nielsen, arbitron, negociating, promotional, buy report, partnerships, pre-posts
From: Camping World
Camping World - 2 years ago
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Camping World Inc. is America's largest recreational vehicle (RV), outdoor accessory and service retailer. Good Sam is the world’s...