Cox Media is expanding their elite sales team to include a Media Consultant responsible for increasing revenue and Cox Media market share for existing mid-level accounts. Reporting to the Sales Manager, the Media Consultant is accountable for assessing assigned clients¿ ongoing digital media and marketing needs and then creating Cox Media solutions to support these plans.
Cox Media is looking for a strategic, results-oriented consultant with the ability to identify the client¿s marketing needs, develop proposed solutions, and ensure that advertising airs as planned. Consultant must also have the ability to build and maintain on-going consultative relationships with clients through the entire sale.
Primary Responsibilities
Drive Business Growth
Work with clients in the field at least 50% of time
Develop formal client-specific plans for continually growing Cox¿s market share
Work with clients to obtain payments and minimize bad debt
Drive for results by managing own account portfolio, accurately forecasting business, tracking own performance (e.g., funnel management and close ratio), and developing plans to achieve and exceed budget
Identify addition sales opportunities by frequently contacting client and maintaining in-depth knowledge of their business, industry, marketing needs, and key competitors
Partner with Business Development Consultants, inside sales, and/or Local Sales Manager to become the primary sales & marketing consultant responsible for account growth, servicing and retention of new and existing clients
Consultative Selling
Collaborate with other sales associates to develop sales proposals and presentations designed to meet individual client needs by reviewing rating data and other research
Individually, or with a team, present formal, multi-media sales presentations to client decision makers regarding proposed advertising campaigns which represent incremental sales opportunities
Develop appropriate commercial campaign proposals by considering client needs and analyzing data collected from Cox Media Enterprise research applications and tools
Strategically negotiate expectations, terms, conditions, and pricing of advertising products and services with agencies and direct clients
Respond to client requests to reduce advertising spending or cancel the contract by saving the account and helping the client create the most effective advertising schedule possible given budget limitations
Visit with designated medium business to further interest them in on-air advertising through Cox Media
Promote Quality Customer Experience
Build customer loyalty through cultivating consulting relationships with clients and their advertising agencies, forming customer relationships at multiple levels
Coordinate fulfillment of client advertising orders including arranging for make-goods, changing advertising copy, solving problems, and monitoring quality
Provide client support through regularly updating needs analysis, monitoring advertising campaign effectiveness and making changes as required
Minimum Requirements
1 year successful business-to-business field sales experience with quotas
Reliable transportation
High school diploma, GED, or equivalent work experience
Eligibility to work in the United States
Working knowledge of Windows-based PCs, Microsoft Office
Preferred Qualifications
1 year or more marketing, media or advertising industry experience
Bachelor¿s degree in related field
Knowledge of local media market, local contacts
Cox Communications, Inc. and its subsidiaries are Equal Opportunity Employers. We have a tradition of encouraging a wide diversity of talents through a broad range of hiring practices. Please note those individuals submitting resumes online or by mailing a resume are not considered an applicant for employment until a signed employment application form is completed, usually at the time of interview.
For more information about Cox Communications and its subsidiaries, please click here
www.cox.com, www.coxmedia.com, www.coxbusiness.com.
Statement to ALL Third Party Agencies and Similar Organizations:
Cox Communications accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox Communications employees, or send to any Cox Communications facility. Cox Communications is not responsible for any fees or charges associated with unsolicited resumes.
Cox Communications - 12 months ago
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