The Media Planner is the day-to-day focal point to the account. The Media Planner is expected to have day-to-day responsibility for assigned accounts and is expected to have an understanding of the client’s overall business and marketing objectives. The Media Planner is the steward of the tactical planning process and provides mid-level strategic recommendations to the senior media team and/or client. The Media Planner is expected to have a strong working ...
Carat International, Ltd - 23 months ago
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