Media Planner
Moxie Interactive, Inc. - Atlanta, GA

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Description:
Plan, negotiate and execute digital media plans.This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies.

Major Tasks, Responsibilities and Key Accountabilities
  • Assist in digital media strategy development for top tier clients


  • Develop and manage digital media plans; negotiate and purchase media


  • Manage the day-to-day implementation, and optimization of campaign activities


  • Manage campaign authorizations, budgets, and reconciliation process


  • Interact daily and maintain rapport with digital media publishers


  • Analyze research data and media/marketing information; issues and reports information to clients


  • Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns


  • Other responsibilities as assigned
Nature and Scope

Typically reports to Senior Media Planner or Media Supervisor

This position may have direct reports and indirect reports

Education Required

Bachelor’s degree

Years of Relevant Experience
  • 2 - 4 years experience in a jr. level media planning/buying position
Preferred Qualifications
  • Bachelor degree in related field or equivalent work experience


  • Experience with campaign management/ad serving technology (i.e. Double Click DART, Atlas DMT)


  • Preferred working knowledge of third party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others


  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)


  • Experience analyzing data and market research


  • Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus

Knowledge, Skills, Abilities & Competencies
  • Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction


  • Excellent communication skills


  • Strong time-management and organizational skills


  • Strong written, verbal communication and negotiation skills. Good presentation skills a plus


  • Proven ability to develop and maintain strong professional relationships with colleagues and vendors


  • Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and last minute changes

Moxie Interactive, Inc. - 2 years ago - save job