Description:
Plan, negotiate and execute digital media plans.This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies.
Major Tasks, Responsibilities and Key Accountabilities
Assist in digital media strategy development for top tier clients
Develop and manage digital media plans; negotiate and purchase media
Manage the day-to-day implementation, and optimization of campaign activities
Manage campaign authorizations, budgets, and reconciliation process
Interact daily and maintain rapport with digital media publishers
Analyze research data and media/marketing information; issues and reports information to clients
Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
Other responsibilities as assigned
Nature and Scope
Typically reports to Senior Media Planner or Media Supervisor
This position may have direct reports and indirect reports
Education Required
Bachelor’s degree
Years of Relevant Experience
2 - 4 years experience in a jr. level media planning/buying position
Preferred Qualifications
Bachelor degree in related field or equivalent work experience
