Media Planner
Moxie Interactive, Inc. - New York, NY

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Position Purpose

Plan, negotiate and execute digital media plans.This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies.

Major Tasks, Responsibilities and Key Accountabilities
  • Assist in digital media strategy development for top tier clients
  • Develop and manage digital media plans; negotiate and purchase media
  • Manage the day-to-day implementation, and optimization of campaign activities
  • Manage campaign authorizations, budgets, and reconciliation process
  • Interact daily and maintain rapport with digital media publishers
  • Analyze research data and media/marketing information; issues and reports information to clients
  • Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
  • Other responsibilities as assigned
Nature and Scope

Typically reports to Media Supervisor

Education Required

Bachelor’s degree

Years of Relevant Experience
  • 2 - 4 years experience in a jr. level media planning/buying position
Preferred Qualifications
  • Bachelor degree in related field or equivalent work experience
  • Experience with campaign management/ad serving technology (i.e. Double Click DART, Atlas DMT)
  • Preferred working knowledge of third party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others
  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
  • Experience analyzing data and market research
  • Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus
Knowledge, Skills, Abilities & Competencies
  • Must be a self-starter, with strong planning and organizational skills and the ability to work with minimal direction
  • Excellent communication skills
  • Strong time-management and organizational skills
  • Strong written, verbal communication and negotiation skills. Good presentation skills a plus
  • Proven ability to develop and maintain strong professional relationships with colleagues and vendors
  • Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and last minute changes