Assist Senior Media Planner in the development and execution of strategic and fully integrated media plans for specific Business Unit(s)/Division(s). Work collaboratively within a multi-disciplinary department to use internal and external research to strategically develop media plans. Ensure media plans are strategic and built to effectively reflect current media consumption habits in the Business Unit(s)/Division(s) for which media plans are required. Partner with Media Buying Teams for market input and to identify media opportunities that are effective and make best use of media budgets. Role model and demonstrate the company’s core values of respect, honesty, integrity, diversity, inclusion and safety of others.
Essential Job Functions:
Work with the Senior Media Planner to d evelop strategic and fully integrated annual media plans for specific Business Unit(s) and Division(s) and implement across relevant media channels including the following: broadcast television (including cable), radio, outdoor, digital, print, direct mail, magazines & in-store
Manage annual media plans for assigned Business Unit(s)/Division(s) ensuring all activities are executed on time and on budget.
Partner with Business Stakeholder to drive business growth (sales, volume, profits) by applying knowledge of competitive set, consumer trends and business needs, both short and long term.
Ensure business and brand strategy is translated into effective media planning tactics.
Leverage best-in-class media principles, using internal and external research and customer insights to effectively communicate Customer Communications and Marketing initiatives.
Seek out and identify consumer, market, industry and global trends for new media tactics to connect with Customers.
Monitor media campaigns with the Senior Media Planner and when needed, have campaign performance meetings internally and/or with client.
Work with the Senior Media Planner to develop and present recommendations, evaluations, POVs and media analyses to relevant stakeholders(s).
Work with Digital Media Team to integrate interactive objectives and strategies into overall plans.
Establish effective processes to collaborate with the Media Buying Teams for the following - gathering buying insight and specifications in their respective markets, campaign monitoring and reviewing media buys and post-buy analyses.
Communicate regularly to Senior Media Planner, ensuring strategy and projects are on track, gaining support and guidance .
Maintain media reporting needs for assigned Business Unit(s)/Division(s).
Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide feedback to direct reports.
Must be able to perform the essential functions of this position with or without reasonable accommodation.
Some of the Behaviors needed to successfully perform this position are:
Puts the Customer First - Anticipates customer needs, champions for the customer, acts with customers in mind, exceeds customers’ expectations, gains customers’ trust and respect.
Communicates effectively and candidly - Communicates clearly and directly, approachable, relates well to others, engages people and helps them understand change, provides and seeks feedback, articulates clearly, actively listens.
Achieves results through teamwork – Is open to diverse ideas, works inclusively and collaboratively, holds self and others accountable, involves others to accomplish individual and team goals.
Leads through positive influence – Demonstrates strong character; builds partnerships; models a conscious balance between work and personal life; takes personal responsibility for own development; role models leadership qualities such as motivation, inspiration, passion and trust.
Coaches and develops others - Develops and cares about associates, builds effective teams, helps people be their best, values and manages diversity, provides candid and constructive feedback.
Leads change and innovation - Challenges the status quo, embraces technology, puts forward creative ideas, champions and implements process improvements, gathers the ideas of others, demonstrates good judgment about which ideas will work.
Executes with excellence - Is action oriented, drives for results, sets clear expectations and milestones, reviews progress, acts decisively, solves problems, can be counted on to consistently meet or exceed goals.
Provides clear and strategic direction - Plans and organizes well, sets a clear and simple course of action, stays focused on the most important priorities, has the ability to visualize and plan for the future, understands the industry and marketplace.
Safety Awareness - Identifying and correcting conditions that affect employee safety; upholding safety standards.
Job Specific Skills :
Adaptability – Maintaining effectiveness when experiencing major changes in work tasks or the work environment; adjusting effectively to work within new work structures, processes, requirements, or cultures.
Decision Making - Identifying and understanding issues, problems, and opportunities; comparing data from different sources to draw conclusions; using effective approaches for choosing a course of action or developing appropriate solutions; taking action that is consistent with available facts, constraints, and probable consequences.
Results Oriented – Setting high goals for personal and group accomplishment: using measurement methods to monitor progress toward goal attainment: tenaciously working to meet or exceed those goals while deriving satisfaction from the process of goal achievement and continuous improvement.
Technical/Professional Knowledge, Compliance and Skills – Achieving a satisfactory level of technical and professional skill or knowledge in position and/or related areas; keeping up with current developments and trends in areas of expertise. Ensures associates and location comply with laws and regulation applicable to the company.
Work Standards - Setting high standards of performance for self and others; assuming responsibility and accountability for successfully completing assignments or tasks; self-imposing standards of excellence rather than having standards imposed.
Minimum Position Qualifications:
1-3 years experience in Media Planning and Buying.
Strong oral and written communication skills.
Strong presentation skills.
Strong proficiency in Word, Excel and Powerpoint.
Strong interpersonal skills and developing others.
Strong interest in research and data analysis.
Ability to effectively manage multiple tasks and priorities within a fast-paced, dynamic environment.
Ability to travel independently.
Desired Previous Job Experience
Bachelor’s degree in Communication, Marketing or Advertising
3-5 years in Media Planning and Buying, including Digital
Experience using industry media planning tools: TNS, DDS/Strata/DataTech, MRI, Simmons, Nielsen, SRDS, etc.
Media Planner, Media Planning Coordinator
Potential Career Path from this position:
Senior Media Planner
To be considered for positions, associates must meet the minimum qualifications of the position, apply on-line via the Career Opportunities site and submit the completed Acknowledgement Form (signed by both the current Manager and Division Human Resources Manager).
Associates working in a Division must notify their Human Resources Manager as well as their current manager prior to submitting their resume.
Applicants must be able to perform the essential functions of this position with or without reasonable accommodation.
Interested associates please apply on-line via the Career Opportunities site (click the Apply Now button) and fax your completed Acknowledgement Form to 513-297-4330, General Office Human Resources. Your Acknowledgement Form must be received by September 27th, 2012 by close of business.
Resumes will NOT be accepted via e-mail through the GOHR mailbox. Please apply on-line through the Career Opportunities site (click the apply now button). Thank You!
It is the policy of The Kroger Co. to provide equal opportunity for all applicants for employment.