Media Planning Consultant
The Active Network, Inc 3 reviews - San Diego, CA

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The Media Planning Consultant develops media plans by maximizing a program’s budget while utilizing the best digital media mix. The key responsibilities of this role are to translate an RFP into a comprehensive media plan and be able to manage a queue with high-efficiency and a deep understanding of our digital assets and products. In addition, the Media Planning Consultant is responsible for learning key industry trends and supporting the Manager of Media Operations in yield management. This position lives within the ad operations team and supports the sales, account management, and strategy teams. The perfect candidate will be extremely detail oriented, technically savvy and will thrive in high paced environments.

Generate digital media plans, which may include IAB, Special Offer Emails, Newsletters, Video, Mobile, Customizations, Takeovers, etc.

Leverage contract management system (AdBook) to support all aspects of media

Work with Strategists/Sales representatives to respond appropriately to RFPs

Work with the Director of Marketing Services to create new and custom media packages

Know and understand inventory numbers

Identify when inventory looks wrong and troubleshoot any issues contributing to outliers and inaccurate forecasting

Maintain the inventory product tree

Leverage performance reports to identify the best media options to meet a client’s specific needs


Ability to read and translate ad tags into meaningful targeting segments

Moderate to Advanced skills in Excel

2+ years of experience in digital marketing

Proven ability to work in a fast-paced environment with tight deadlines

High attention to detail

Working knowledge of HTML or other evidence of technical skills a plus

Ability to work cross functionally to ensure all goals are achieved

Strong analytical and creative problem solving skills

Familiarity of ad servers (Atlas, Doubleclick, MediaMind, etc.)

Ability to work within the team framework but comfortable problem solving and identifying possible solutions on his/her own

ACTIVE Network is an equal opportunity/affirmative action employer.

Required Skills

Required Experience

About this company
3 reviews