Media Relations Specialist Rockledge FT PC4879
Health First, Incorporated - Rockledge, FL

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The Media Relations Specialist is responsible and accountable for providing Uncompromised Safety, Superior quality, Memorable Patient/Customer Experiences, and Financial Stewardship by developing and managing creative, cost-effective communications strategies through Media Relations for Health First and its affiliates.

Primary Accountabilities

  • Develop external press releases, backgrounders, fact sheets and articles; manage the distribution, placement and tracking of media coverage.
  • Develop internal communications such as associate newsletters, projects and plans for Health First associates. (In support of the Marketing Department’s initiatives.)
  • Manage crisis communications; be on-call to respond to media inquiries after hours. Requires weekend and night coverage.
  • Effectively identify and use information technology such as market research and the internet for strategic planning and implementation of media relations initiatives.
  • Manage media relationships, maintain corporate information, and provide communications support for key events and initiatives.
  • Responsible for the generation of ideas, writing of articles, and placement of stories with key media outlets; serving as media liaison by responding quickly, knowledgeably and accurately to media inquiries.

  • Bachelor’s degree in marketing, business, advertising/public relations, or related field required.
  • Minimum five years progressive experience in media, marketing, advertising/public relations, or related field, preferably in health care or health insurance.
  • Computer skills, all Microsoft Office products, Groupwise applications.
  • Excellent human relations skills.
  • Excellent written and verbal communications skills.
  • Excellent social media skills.
  • Strong orientation toward achieving personal, departmental, and corporate goals and objectives.