This position is responsible for guiding and supporting media strategies for client accounts and helping to set overall client and agency objectives.
Also responsible for overseeing, authoring and/or constructively editing and reviewing the creation of media documents including but not limited to: timelines, budgets, POVs, RFPs, media recommendations, agreements, client memos and correspondence from within and outside the agency.
This position reports to the Associate Media Director and/or the Media Director.
This position is responsible for, but not limited to:
Guiding & supporting strategic and tactical input for all media plans.
Performing in-depth target analysis for current and future client needs.
Preparing and managing client documentation, including timelines, budgets, POVs, RFPs, media recommendations, agreements, client memos, etc.
Performing and managing optimization efforts for online media campaigns.
Performing and managing the scheduling, posting and tracking of advertising and compiling weekly performance reports for both internal and external presentation as necessary.
Reviewing and approving vendor invoices and collaborating with the Accounting Department and Account Services to ensure accurate campaign reconciliations.
Insuring the delivery and clarity of key information provided to the team in a timely manner, including client issues, internal agency issues, vendor issues, etc.
Supervising, directing and reviewing the development and implementation of media documentation by team members.
Working collaboratively with all internal resources to ensure client satisfaction.
Establishing problem-solving strategies when appropriate.
Staying current on news and information relevant to client business and Internet marketing as well seeking out new media opportunities.
Maintaining and updating knowledge of Atlas and/or DART and all other current Agency vendors and software. Providing continuous up training to Agency employees when necessary.
Managing junior team members including developing, educating and motivating them into highly respected and trusted industry professionals. Helping in team member evaluation.
Playing an active role in major media pitches for new business as deemed necessary by Media Director.
Completing all administrative duties on time and accurately as directed by company management
Traveling to client site for meetings
Completing any and all other responsibilities as directed by company management
Building and managing day-to-day client relationships for agency clients.
Ensuring regular communication with clients including both formal meetings such as weekly/monthly status, as well as routine communication including email and telephone calls.
Establishing, maintaining and expanding long term agency relationships with interactive media advertising representatives and companies.
Being an agency and client advocate.
Ad Operations Coordinator, Ad Operations Specialist, Media Strategist, Media Jr Strategist, Media Sr Strategist
Bachelor's degree in advertising, marketing or related program.
Minimum of 5 years of online media planning and negotiating experience in an interactive agency.
Minimum of three years management experience.
Complete and comprehensive knowledge of interactive marketing concepts and standard practices as well as familiarity with offline media concepts.
Experience with 3rd party ad server (DFA Certified & Atlas preferred) and online research tools such as Nielsen, @Plan, AdRelevance and other media software tools.
Strong verbal and written communication skills as well as strong mathematical and analytical skills.
Excellent computer skills including proficiency in Microsoft Office, Excel, PowerPoint, Internet and e-mail.
Highly self motivated with the ability to facilitate problem-solving measures.
Ability to quickly learn, and become skilled in, industry-specific and agency-specific software.
Ability to establish and maintain organizational standards to client and agency specifications.
Piston Agency - 18 months ago