Mgr, Regional Marketing
Charter Communications - Madison, WI

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Responsible for planning and implementing marketing strategies to support customer growth, customer retention and revenue objectives within the assigned region.


Actively and consistently support all efforts to simplify and enhance the customer experience

Provide field employees with information on our products, product launches, video and triple play penetration objectives, customer serviceinitiatives and general industry awareness

Approve PO’s and invoices. Provide input for annual local event marketing budget at the regional level

Provide new product/channel launch support, including CLU support

Execute local ethnic and seasonal marketing initiatives

Coordinate local plant upgrade/rebuild communications

Responsible for ordering local marketing collateral. Also responsible for ordering welcome book s and managing inventory

Verify rate changes and rate cards to ensure accuracy

Improve community relations through involvement with community leaders; increase product awareness; support cable in the classroom teachers; attend community and civic meetings

Perform other duties as requested by supervisor


Skills / Abilities and Knowledge

Ability to read, write, speak and understand English

Ability to communicate orally and in writing in a clear and straightforward manner

Knowledge of marketing strategies and procedures

Knowledge of media and newspaper advertising techniques

Ability to prioritize and organize effectively

Ability to supervise and motivate others

Ability to use personal computer and software applications (i.e. word processing, spreadsheet)

Related Work Experience Number Of Years

Marketing experience 5

Management experience 2

Certifications and/or Licenses

Valid driver's license, satisfactory driving record within Company required standards and auto insurance


Skills / Abilities and Knowledge

Knowledge of cable television products and services

Related Work Experience Number Of Years

CATV experience 1


Bachelor's degree in marketing or related field or equivalent experience


Office environment

Travel as required

Primary Location


About this company
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Charter Communications navigates the waters of US cable services. The cable system operator has about 5 million mostly-residential...