Req ID: 59817BR
Business Title: Mgr, Marketing
Business: Medical Products
Sub-Business: US Medication Delivery
Location of Position: Round Lake, IL
As a part of the US Access Marketing Team, this position consists of the following key responsibilities:
Vital Hold and V-Link portfolio and lifecycle management.
Execute on the Operating Plan.
Day-to-day product management and sales support activities.
Develop and execute plans for strengthening the core value propositions of V-Link and Vital Hold (i.e. 4Ps).
Provide direction to the Global Infusion Systems team and other key stakeholders as appropriate.
ONE-LINK Launch Responsibility.
Access team lead for enhancing/developing ONE-LINK clinical messaging and value proposition to ensure a successful product launch.
Analyze segmentation strategies to effectively target profitable customer segments.
Lead cross-functional teams to maximize growth and develop sustainable long-term strategy for product portfolio.
Develop and manage metrics to measure/track launch success.
Access team leader for strategic initiatives and activities.
Access team lead for market research and data analytics.
Explore and recommend new market research reporting tools.
Perform data analysis and create synthesized output to drive decision-making.
Ability to understand market trends, financial data, customer needs and competitive intelligence data.
Skilled in the areas of pricing, product positioning, branding, and product/program development.
Solid business acumen, as well as project management and leadership. Strong results orientation.
Self-motivated, excellent writing and analytical skills, as well as excellent people interaction skills.
Ability to work effectively in a team environment, and work independently with minimal supervision.
Bachelor's degree required; Masters degree a plus. Five to eight years experience in marketing. Healthcare or pharmaceutical industry experience is a benefit.
Doing Work that Matters: Baxter provides its employees with comprehensive compensation and benefits. To view additional opportunities at Baxter and to learn more about the company, please visit our Web site at http://www.careers.baxter.com/. EOE M/F/D/V.
axter International Inc. (NYSE: BAX), is an American health care company with headquarters in Deerfield, Illinois. The company primarily...